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Lennen & Mitchell
"No hiatus for me. Ill he sweating over the same desk as usual."
Sin HekI'ZEL. Timebtner
Mvi'ann-Erivkson
"TV time clearances will occupj considerable time particular!) in single station markets — a continuing comparison of radio and I \ costs and share of audience."
Bob Rei smile. Timebuyei
at he's doing in July
D ii (i tie Jones
"Vacation even in New Jerse\ would look like heaven. Unfortunately the summer is the busiest time of the year for timebuyers."
Rk(;gik Sen ei bee. Radio Director
IV. W. Ayer
"I don't see any vacation for me this summer. In fact, I'll settle for a short walk on the green terrace outside m\ office.'
Charles M. Wilds, Chief Timebuyer
Ellington Advertising
"Summertime is planning-time. There's too much involved to wait until the fall to start checking availabilities. Everything has to be ready to roll far in advance."
Hal James. Radio & TV Director
Cunningham A. IVfif.vfi
"Radio and TV involve such long term commitments that planning obviousl) must be done well in advance. Summer is really the hot time — it is then that l')51 will Inbuttoned up.'
Newman McEvoy. Media Director & V.P.
Ruthraut'f A Ryan
'"This looks like our busiest summer due to television plana on which we are working. We all realize that television takes much more time and effort. With our normal radio duties plus our television plans. I'm glad I've already had my vacation."
Tom Slater. Vice President
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