Sponsor (July-Dec 1950)

Clothing concern uses "rfummtf" to MC quiz show The Rockingham Clothing Company of Richmond uses its "trademark" to MC its Vis-A-Quiz on WTVR, Richmond, Va. The "trademark" is Rocky, a lifesized dressed dummy who opens the quiz show with his head bobbing up and down as he invites the audience to help him quiz his guests. The dummy's voice is furnished, out of camera range, by quizmaster Harry Luke. The program features four guests, representatives of city organizations, who work in teams of two. Rocky gives the questions and shows the clues. The winning team receives a check for $25 to be used in any charity they pick. Live models are used, showing the latest styles and fabrics of Rockingham clothiers. As each model is shown to MC of this WTVR, Richmond, quiz is dummy the video audience. Rocky explains the salient features and points out the fine quality of Rockingham clothes. Rocky and his bosses, the Rockingham Clothing Company, are in their second season of quizzing and selling the people of Richmond via WTVR. Four Tucson stations plug summer selling campaign Four network affiliates, the Chamber of Commerce, and the merchants of Tucson don't believe in a radio hiatus. Instead, they've banded together promotionally to invigorate summer busi ness in their city. The merchants are cooperating bv paying for broadcast time on KVOA I NBC); KCNA (ABC); KTUC (MBS); and KOPO (CBS), plugging the "summer selling" campaign. During July merchants will give their customers a dollar certificate for each dollar spent. At the end of the month, these certificates will be good at an auction. The four cooperating stations are also distributing a series of 18 promotion pieces showing why radio is the advertising medium to use. Before-and-after storg proves power of radio This before-and-after story is not a plug for hair restorer or weight reducing pills. It is the story of the Sutliff Chevrolet Company of Harrisburg and what they achieved with their radio advertising on WHP. Before using radio, the company averaged 450-500 lubrication jobs a month. Then owner Ellis Sutliff decided to use radio. From 489 lubrication jobs a month, the company hit a high of 1.104 monthly after a year on the air. Their original goal was 1,000. Radio expenditures come to some $600 a month in addition to announcements. The company sponsors Top of the Morning daily from 7:45-8 a.m., 15 minutes of news, sports and music. Besides the lubrication jobs, Mr. Sutliff uses his air time to sell new and used cars and trucks. Brieflg . . . KFEL. Denver, cancelled their 10 p.m. broadcast of / Love a Mystery because of commercial commitments — then the deluge started. Listeners swamped the switchboard with calls, and over 500 written requests were received pleading for continuation. As a result, the show was rescheduled from 10:30 to 10:45 p.m. WAVZ, New Haven independent, specializes in on-the-scene reports for their newscasts. Everytime there is a fire in the city, a gong rings in the radio station, and reporters equipped with battery-powered recorders are on the scene like old fire horses. * ♦ * The first television show and exhibit in the history of Houston will be sponsored by the Houston Post from 3-5 July. The affair will celebrate the 25th anniversary of the Post's NBC affiliate KPRC and the paper's entry into video. The Houston Post acquired KLEE-TV, will change call letters to KPRC-TV. 1 Spot and 1 Spot Only Your spot announcement on KVOO is the only one heard between the two programs scheduled at the time of your announcement. No double spotting is permitted at KVOO. Before you okeh any radio schedule on any station make sure there's . . . One spot and one spot only scheduled at the time of your announcement. ^Jlie a&iffi ere nee between an effective announcement and one that is merely "heard" on the air is oftentimes just the difference between one announcement and two! One announcement properly delivered with enough time for the emphasis of silence as well as menage is worth many times that of hurried, word-piled-upon-word announcement. Get everything out of your announcement by using KVOO. EDWARD PETRY & CO., INC. National Representatives 50.000 WATTS NBC AFFILIATE Key to KLEE-TV, Houston, changes hands BLANKETS OKLAHOMA'S NO. 1 MARKET 3 JULY 1950 35