Sponsor (July-Dec 1950)

Page scan 00087 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1950)
Leaf #:
00087
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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New and re 17 July 1950 These reports appear in alternate issues New National Spot Radio Business SPONSOR American Home Products Best Foods It I .ii / Brewing Co Lever Bros Lever Bros Thomas J. Lipton Inc. National Assoc of 1. bacco Distributors Procter & Gamble S & W Fine Foods Seeck & Kaile I nc PRODUCT Anacin Nucoa Blatz beer Good Luck margarin Lifebuoy soap Tea Industry promotion Shasta Coffee Musterole, Pertussin AGENCY Iluane Jones (N. Y.) STATIONS-MARKETS 30 medium-sized cities ISO mkts Benton & Bowie* (N. Y. > Ka,tor, Farrell, Cheslej & Clifford (N. Y.) Four Texas mkts BBD&O <N. Y.) Major mkts SSC&B (N. Y.) 16 mkts Young & Rubicam (N. Y.) 1 0O mkts Wesley Assoc (N. Y.) 27 sta; DancerFitzgerald -Sam pie (N. Y.) Foote, Cone & Belding (S. F.) Erwin, Wasey (N. Y.) nkts Major Mich., O. mkts 1 2 Columbia Par stris 54 mkts 68 mkts CAMPAIGN, start, duration Annrnits, chainhrcak ; 1 *) Jun-cml ol year Anncints, chainbreaks ; 10 Jul; 2 wk or more A n limits; summer campaign Auncmts on women's partic shows ; 11 Jul; 13 wks Anncints ; 10 Jul ; 8 wks Anncmts; 3 Jul; 6 wks Auncmts; 27 Aug; 5 wks Anncmts ; 3 Jul : 8 wks Second Cup of Coffee Time : 7 Aug ; 52 wks Anncmts; Oct; 26-30 wks Sep; 26-30 wks New and Renewed Television (Network and Spot) SPONSOR AGENCY American Tobacco Co BBD&O American Tobacco Co BBD&O American Tobacco Co BBD&O Arnold Bakers Inc Benton & Bowles P. Ballantine & Sons J. ^ alter Thompson The Best Foods Ine Benton & Bowles Borden Co Young & Rubicam Bulova Watch Co Biow Harry T. Campbell Ine H. Lee Hoffman John E. Coin Co Chambers & Wiswell Allen B. Dumont Campbell -Ew aid General Foods Corp i oung & Rubicam Goodyear Tire & Rubber Co Compton Gordon Baking Co N. W. Ayer Great Atlantic & Pacific Tea Paris & Peart Co Gruen Watch Co Stockton, West, Burkhart Gruen Watch Co Stockton, West, Burkhart Lamont Corliss & Co Cecil & Presbrey Morgan Jones Co Victor van der Linde C. H. Mu--. Iin. in Co Clements North American Sweets C 9 H. B. LeQuatte Pepsi Cola Co • Biow Polaroid Corp BBD&O Potter Drug & Chemical Co Atherton & Currier Potter Drug & Chemical Co Atherlon & Currier Procter & Gamble Co Benton & Bowles Procter & Gamble Co Compton Procter & Gamble Co Pedlar & Ryan Ronson Art Metal Works Inc Grey The F & M Schaefcr Bre wing BBD&O Co Standard Brands Inc Compton Standard Brands Inc Compton TWA BBD&O NET OR STATION WNBT, N. Y. WNBT, IN. Y. WBZ-TV, Boston WNBT. N. Y. KNBH, Hlywd. WNBT, N. Y. WNBT, N. Y. WBZ-TV, Boston WRGB, Schen. WKGB, Schen. WBZ-TV, Boston WNBT, N. Y. WBZ-TV, Boston WNBT, N. Y. WNBK, Cleve. WNBT. N. Y. KNBH. Hlywd. WNBT, N. V. WNBT, N. Y. WNBT, N. Y. WPTZ, Phila. WNBT, N. V. KNBH, Hlywd. WNBT, N. Y. KNBH. Hlywd. WNBT, N. Y. WNBT, N. Y. WNBT, N. Y. WNBT, N. Y. WBZ-TV, Boston WNBT, N. Y. KNBH. Hlywd. WNBT. N. V. PROGRAM, time, start, duration 20-sec film; 21 Jun; 40 wks (n) 20-sec film; 17 Jun; 41 wks (n) 20-sec film; 24 Jun; 40 wks (n) One-min partic; 22 May; 52 wks (n) On. ..i. in film; 28 Jun; 27 wks < ii ) One-min partic; 29 May; 13 wks (n) 20-sec film; 3 Jun; 52 wks (r) 20-sec, 10-sec film; 5 Jun; 52 wks (r) One-min film; 17 Jun; 13 wks (n) One-min film; 19 Jun; 52 wks (n) 20-sec film; 16 Jun; 13 wks ( n ) Hopalong Cassidy; Sun 5:30-6:30 pin wks (n) 20-sec film; 21 Jun; 52 wks (n) Hopalong Cassidy; Sun 5:30-6:31) pm ; <"> 20-sec film; 19 Jun; 52 wks ( n ) 20-sec film; 25 Jun; 52 wks (n) 20-sec film; 27 Jun; 52 wks ( n > 20-sec film: 5 Jul: 13 wks (r) One-min film; 13 Jun; 26 wks (n) 20-sec film; 18 Jun; 52 wks ( n ) One-min film: 19 Jun; 39 wks <r) 20-sec film: 9 Jun; 52 wks <r) 20-sec film; 15 Jun; 52 wks «r) 15 Jun; 26 wks (n) 16 Jun; 26 wks (n) 22 Jun; 45 wks (n) 16 Jul; 52 wks (n) 3 Jul; 52 wks ( n ) 4 Jul; 26 wks (r) n ; 19 Jun; 52 wks (n) 20-sec film; 3. 7 Jul; 52 wks <n) 20-sec film; 28 Jun; 52 wks <n) 20-sec film: 20 Jun: 52 wks <n) 11 Jim; 17 J Jun; 11 20-sec film; 2(>-sec film; 20-sec film; 20-sec film; 20-sec film; 20-sec film; One-min fill • fit next Issue: New ami Reneivett on Networks, Sponsor Personnel Changes, National Brotuleast Sales Executive Changes, New Agency Appointments