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REPORTS. ;. SPONSOR RE PORTS. .. SPONSOR R
TV stimulates
music, furniture
sales
Advertising should be upped — Gamble
88% of listeningviewing hours go to radio: Nielsen
Radio-TV will
get more of
department store
ad dollar
TV station
makes newsreel
in Korea
Denver station
tells citizenry
why no television
Standard TV rate card nearly ready
Lanham TradeMark Act protects radio and TV service marks
In wake of furniture manufacturers, who report that parlor furniture is booming with advent of TV set, music merchants claim that TV has upped music instrument sales at least 10%. 1950 sales are expected to hit close to $250,000,000.
-SR
Despite record $5 billion invested in advertising in 1949 Fred Gamble, head of AAAA, is urging bigger budgets. Increase in advertising isn't keeping pace with expanding national income and sales potential. Radio gain in 1949 over 1948 was about 3%.
-SR
Nielsen reports that although television is the rage of many markets, nationally radio still commands 88% of all listening-viewing hours. Radio homes total 40,700,000 against some 6,500,000 TV homes. In April 1950 combined radio and TV usage in the average radio home totalled four hours, 47 minutes daily.
-SR
Impact of NRDGA education plus outs tanding radio and TV results some department stores are gaining should greatly accelerate department store use of air this fall. In 1949 average department store invested 540 of every dollar in newspaper space, 30 in radio. Only 18% of specialty stores used radio during year.
-SR
KTTV, Los Angeles, believes TV is big business; demonstrates by rushing own newsreel specialist to Korea. Film will be made available to other stations under syndicated plan recently unveiled by station.
-SR
KLZ, Denver (in one of larger markets minus single TV outlet), has taken to air to explain why city has no TV. KLZ experts are now on FCC freeze. Station manager Hugh B. Terry and department heads take listeners behind the scenes each Saturday with "Let's talk it over" series.
-SR
Advertisers, agency executives, and NAB officials have been quietly meeting on subject of standardized TV rate card and are now at virtual agreement. Last big stumbling block was over property responsibility, a big item when anything from a valuable string of pearls to a Chevrolet truck may be sent to studio for televising purposes . . . and are sometimes injured, strayed, or stolen. Standardized rate card, approved by NAB Board, will be a valuable assist to TV buyers.
-SR
Sponsors, stations, TV film producers are becoming increasingly interested in applicability of Lanham Trade-Mark Act to their protection of program titles, station call letters, characters, slogans, and unique sounds. To be applicable for registration a trade mark "must not be entirely incidental to the advertising or sale of merchandise. ' Harry P. Warner, Washington radio/TV attorney, has written full article on subject in April 1950 issue of Southern California Law Review.
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