Sponsor (July-Dec 1950)

Page scan 000203 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1950)
Leaf #:
000203
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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The Largest Listener Mail In WLS History THE WLS MARKET ,, worthy of your consideration. 16,922,600 people in this WLS coverage area spent $15,692,981,000 on retail sales last year out of their effective buying income of $24,209,370,000. These people can best be reached by radio — most effectively and economically so by WLS. In the face of constant stories that AM radio is losing audience and that public interest is turning elsewhere, WLS listener mail in the first six months of 1950 was the largest of any like period in the station's history. WLS has always proved its audience and the responsiveness of that audience by letters from listeners. For twenty years we have been proud of the fact that more than a million listeners wrote the station each year. This year only slightly less than a million letters were received in the first six months! This mail increase was not prompted by any extraordinary incentives. Only usual program offers were used. Certainly it is proof that the WLS audience is not being led away; that it listens — and responds. For case histories on how this responsiveness has produced sales for WLS advertisers, write WLS, CHICAGO 7, or call any John Blair man. CLEAR CHANNEL Hone of the NATIONAL Barn D 890 KILOCYCLES, 50,000 WATTS, ABC NETWORK-REPRESENTED BY \ JOHN BLAIR & COMPANY 31 JULY 1950