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Queries
Jhis new feature will present some of the most interesting questions asked of SPONSOR'S Research Dept. Readers are invited to call or write for information. Address: BIO Madison Avenue, New York 22, N. Y.
by all four major networks
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FREE a~d PETERS Not? Ttyn&entaAArCt
Q. inn you give us the number of Spanish speaking listeners reached by stations WWRL, WLIB, and WHOM in the New York area • Soap manufacturer, New York
A. There are approximately 40,000 listeners in the metropolitan area, but the stations have made no surveys showing how these break down in number. WWRL broadcasts Spanish programs about 35 hours each week; WHOM between 15 and 18 hours. Write the Foreign Language Quality Network, 70 East 45th Street. NYC; perhaps they can give you more detailed information.
||. Can you tell me which station has Break the Bank and when?
Advertising agency, New York A. NBC, 9:00 p.m. Wednesday; NBC-TV, 10:00 p.m. Wednesday.
Q. We have a client who is in the bridal gown business interested in testing television. Have you information that would be helpful?
Advertising agency, Pittsburgh
A. Our 199 TV Results shows department store and specialty store
results; see pages 16. 17 and 37. (199 TV Results are available
free to sponsor subscribers; otherwise $1.00 per copy. Bulk
rates given on request.)
|1. Have you had an edition which contained television cos! charts?
Radio and TV packager, Chicago A. The 22 May issue, beginning on page 25, has an article "Television program costs;" included are illustrations of various type programs and costs breakdown.
Q. Who sponsors Boston Blackie in New York? They are offering a premium and we'd like to know about it, as we understand that it is a genuine cameo brooch given for 35 cents.
Jewelry company, New York A. Conte Castile Shampoo sponsors Boston Blackie on WOR, New York. The company advertises: "Send a top of a Conte Shampoo box and 35 cents to Box 361 , Brooklyn, N. Y."
O. Do you have any information on pioneer sponsors in daytime radio? Advertising agency, New York
A. Our 1946 issues carried the "20-Year Club" series; these should be of some help. Perhaps some of the oldest radio stations can he of more help; check: KDKA, Pittsburgh: WGY, Schenectady; WOR, New York; WWJ. Detroit; WTIC, Hartford; WOWO, Fori Wayne; WKY, Oklahoma City.
Q. Have you ever had a story on the Lucky Social Security Numbers
Advertising agency, Baltimore A. Not a story, but we had mention of it in our "Roundup"' department. See our 19 June 1950 issue, page 38.
Q. Can you supply us with the names and addresses of the first 50 leading television manufacturers in the country?
Advertising agency, Philadelphia A. Contact the Television Digest and FM Reports, 1519 Connecticut Ave., N.W., Washington, D. C. They have available a list of approximately 90 names.
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