Sponsor (July-Dec 1950)

New and Renewed Spot Television \ru and Renew 14 August 1950 SPONSOR American Chicle Co American Cigarette & C Co Benrus Watch Co Benrus Watch Co Borden Co Borden Co Borden Co Borden Co Brown & Williamson Tobacco Co Bui ova Watch Co D. J. Clark Candy Co Golgate-Palmolive-Peet Co General Foods Corp C^oodyear Tire & Rubber The Great Atlantic & Pa. Tea Co Heide Inc Morrell & Co Norwich Pharmacal Co Pepsi Cola Co Philip Morris Procter & Gamble Co Procter & Gamble Co Procter & Gamble Co Procter & Gamble Co It i Art Metal Works Rushmore Paper Mills In Standard Brands Inc Standard Brands Inc AGENCY NET OR STATION Badger and Br owning & WNBQ, Chi. Hersev igar SSC&B WNBK, Cleve. J. D. Tarcher WBZ-TV. Boston J. D. Tarcher WRGB. Schen. Young & Rubicam WNBK, Cleve. Young & Rubicam WNBQ, Chi. Young & Rubicam WNBW, Wash. Young & Rubicam WNBQ, Chi. Ted Bates WNBT, N.Y. Blow WRGB, Schen. BBD&O WNBT, N.Y. Sherman & Marquette WBZ-TV, Boston Young & Uulii. am KNBH, Hlywd. Co Conipton WNBQ, Chi. inc Paris & Peart WNBT, N.Y. Kellv Nason WBZ-TV, Boston N. W. Ayer WNBQ, Chi. Kenton & Bow es WBZ-TV. Boston Blow WNBW, Wash. Blow WNBT, N.Y. Benton & Bowl es WBZ-TV, Boston Pedlar & Ryan WNBQ, Chi. Pedlar & Ryan KNBH, Hlwyd. Conipton WNBQ, Chi. Inc Grey WRGB, Schen. c Paris & Peart WNBT, N.Y. Conipton WNBT, N.Y. Conipton WNBQ, Chi. PROGRAM, time, start, duration Eight-sec film; 23 Jul; 24. wks (a) i inin film; 31 Jul; 22 wks (r) 20-sec film; 2 Jul; 32 wks (n) 20-sec film; 3 Jul; 52 wks (n) 20-sec film; 4 Aug; 52 wks (r) 20-sec film; 2 Jul; 52 wks (r) 20-sec film; 2 Jul; 52 wks (r) 20-sec film; 8 Jul; 52 wks (n) Eight-sec film and slides; 17 Jul; 19 wks (r) 20-sec film; 16 Jun; 23 wks (n) One-min film; 2 Aug; 13 wks; (r) One-min film; 10 Jul; 52 wks (n) 20-sec film; 2 Aug; 25 wks It.l 20-sec film; 19 Jul; 52 wks (n) One-min film; 4 Jul; 33 wks (r) One-min film; 22 Jul; 26 wks (n) 20-sec film; 31 Jul; 13 wks (n) 20-sec film; 10 Jul; 25 wks (n) 20-sec stn breaks; 3 Jul; 13 wks (n) 20-see film; 16 Jul; 21 wks (r) 3 Jul; 46 wks <n> vks <r) 6 Jul; 52 wks i .. I 19 Jul; 52 wks <n) Stn breaks; 3 Jul; 26 wks (r) Eight-sec stn break; 16 Jul; 13 wks (n) 20-sec film; 8 Jul; 45 wks <n) 20-sec film; 3 Aug; 52 wks (n) 20-sec film; 20-sec film; 5 Jul; 52 20-sec lili. 20-sec filr Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION AI Anderson Clarence K. Bagg Raymond W. Baldwin Jr Paul A. Carey Charles V. Davis George Dock Jr Geoffrey C. Doyle Richard Edward Drum ray H. Linn Edsall Alan I Hausman R. E. Jefferson Fred R. Jones Ronald J. Kahn Jack W. Laemmar Robert G. McKown Robert McLaren C. E. Midgley Jr Carlos Montalban Michael Ncwmark Edwin Parkin William P. Pettit Richard A. Russell Meyer Sacks Lou Scott Byrna Sclippen Arnold C. Shaw Gary Sheffield Robert S. Simpers Richard W. Smith L. T. Steele Harold Tusker Phil Thompson Clyde D. Vortman Rita Wagner Amfra Industries, N.Y., pub rel rep Sylvan ia Electric Products Television, N.Y. sis mgr Wing Cargo Inc, Phila. Fletcher D. Richards, N.Y., copywriter Leo Burnett Co, L.A. Albert Frank-Guenther Law, N.Y., acct exec Cecil & Presbrey, N.Y., acct exec WOW, Omaha, tv rep Craven & Hedrick Inc, N.Y., vp Scheck Advertising, Newark Intercontinental Packers Ltd, Saskatoon, sis mgr Abbott Kimball Co, L.A., copy chief Pub rel exec, Dallas Foote, Cone & Bclding, Chi. Brooke, Smith. French & Dorranre, Detroit, personnel dir Theatre and motion picture consultant CBS, N.Y., sis sve mgr Latin American broadcast activity Friend-Krieger, N.Y., acct exec Parkin Advertising. N.Y., head of agency N. W. Ayer, N.Y. Foote, Cone & Bclding. N.Y., exec A. W. Lewin, N.Y., copy chief McCarty Co, L.A.. sr acct exec Cle em of Dallas staff Sheffield Advertising, head of agency J. Walter Thompson Co, N.Y., acct exec Griswold-Eshlcman Co, Cleve., mgr of Louisville office and acct exec Benton & Bowles, vp in charge of West Co operations Foote, Cone & Belding. Chi. Joseph Katz Co, N.Y., copy and radio dir Brooke, Smith, French & Dorranre, Detroit Hirshon-G airfield, N.Y., acct exec McLaren, Parkin, Kahn Inc, N.Y.. dir of radio, tv Bermingham, Castleman & Pierce, N.Y.. merch dir Van Slyck S.F., partner Geyer, Newell & Ganger, Inc, N.Y., copy dep Barnes Chase Co, L.A., acct exec Same, vp Robert Conahay & Assoc, N.Y.. acct exec Edward Petry & Co, N.Y., radio, tv time sis (Dallas offire) Same, elected dir and sec Franklin, Berlin & Tragerman. N.Y., acct exec Stewart-Bowman. Maepherson, Winnipeg, acct exec Platt-Forbes, S.F., creative dir McLaren, Parkin. Kahn Inc, N.Y., pres J. Walter Thompson. Chi., acct exec Same, bus mgr McLaren, Parkin, Kahn Inc. N.Y.. vp Ted Bates & Co, N.Y., mgr tv, radio media dept McLaren, Parkin, Kahn Inc, N.Y., head of intl dept Same, gen sis dir McLaren, Parkin, Kahn Inc, N.Y.. vp, trea* Grecn-Brodie, N.Y., acct exec Dancer-Fitzgerald-Sample, N.Y., acct exec Joseph Katz, N.Y., copy exec Foote, Cone & Belding, L.A., aect exec McLaren, Parkin, Kahn Inc, N.Y.. media head Same, in charge of Tyler office (new office located in Peoples National Bank Building) McLaren, Parkin, Kahn Inc, N.Y.. acct exec Hewitt, Ogilvy, Benson & Mather. VV. exec Doe-Anderson, Louisville, acct exec Be Hon & Bowles, N.Y., acct super v J. Walter Thompson, Chi., acct exec Cecil & Presbrey, N.Y., copy chief Zimmcr-Keller, Detroit, head of media dept Hewitt, Ogilvy. Benson & Mather. N.Y., acct exec