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combinations at $150 each for Scars Roebuck over the same station.
In Santa Monica, popular Joe Adams of KOWL arranged and promoted a March of Dimes Benefit. A total of 1.800 tickets were sold for the 1,500seat hall, and over 900 others were turned away. The same Joe Adams is responsible for 50'.; of the new accounts signed by Gray burn Clothes of Los Angeles since May 1949. Business has skyrocketed since the clothing store first began advertising, with as many as 400 new accounts opened in a single month.
What makes Negro disk jockeys so popular? The popularity of music itself is the biggest factor; people like to listen to blues, jazz. bop. Second in importance is the personality of the d.j. Most of them are unusually talented, and often well-educated. Take Jon Massey of WWDC for example. A 28year-old former Labor Dept. draftsman, Massey was described in the 1945 edition of The Avon Poetry Anthology as "one of America's most promising young poets."' Lorenzo Fuller MCs Harlem Frolics over WLIB, New York — when he isn't appearing in the Broadway show Kiss Me Kate. Fuller plays the piano, sings, and talks between records.
Several of WDIA's talented d.j.'s double as teachers in Memphis high schools. Nat D. Williams holds down several spots on the station, writes a syndicated column for the Pittsburgh Courier, and teaches history at Booker T. Washington High School. Another popular WDIA personality. A. C. "Moohah" Williams, teaches music at ( Please turn to page 49 )
Booth and Lee Cavanaugh, local distributors, sign for 15-minute slot on "Spider" Burks show, KXLW
I. Bettelou Purvis, white d.j. on WPGH, Pittsburgh 2. Ned Lukens, white "Jack the Bellboy", WEAS d.j. 3. Santa Monica, Calif, s popular Joe Adams, KOWL f. Nat Williams, WDIA, Memphis, d.j., and guest 5. Felix Miller spins platters on WDUK, Durham ft. Jon Massey, d.j. on WWDC, Washington, D.C.