Sponsor (July-Dec 1950)

Page scan 000331 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1950)
Leaf #:
000331
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Daytime television goes bigtime . . . On September 25, "The Kate Smith Show" <>jx-ii> on NBC Television, Mondays through Fridays, 1 to 5 p.m. eastern time. Kate Smith, of course, will sing. She will introduce varietj acts — interview interesting people — present the latest fashion news — devote a spot now and then to home economics — talk with colorful people — offer a weekly dramatic highlight. Producer Ted Collins will handle the news, and a full orchestra will pro\ ide a musical background. Kate Smith will do more than merel) entertain. She will help sell her sponsors' products. Her matter-of-fact sincerity will roll up big sales in a short time at a low ; cost. Her merchandising possibilities are endless. I If you have a product on the way up. here's a short cut lo the top. If your product is already first in its field, here's just the thing to push it even higher. Whatever you sell, Kate Smith will bring you a record-breaking audience heavily loaded with your best prospects — the women of America — who will buy what you sell because it's on "The Kate Smith Show." The Kate Smith Show is available for sponsorship in segments of 15 minutes or 30 minutes once a week or more. We have a presentation giving more facts — with figures to back them up — on this big daytime buy. Naturally, we want you to see it.