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rates. This means that no contract should be less than 18 months in length, with two years as probably the most desirable term from all angles.
The sponsors need the assurance of peaceful labor relations and readily projectible cost figures. And we all need sponsors. Without them, it would be very much like playing a night same of baseball without the field lights.
Joseph A. MacDonald
Vice President and General Attorney
American Broadcasting, Co.
New York
I believe that the prime differences between union situation in TV and that in AM may be summarized as follows: 1. In TV the industry is to some extent dealing in areas and Mr. Swezey techniques with
which it is not familiar, such as set design and construction, lighting, camera and stage production, wherein scales and work patterns have been crystallized in the theatre and motion pictures and which cannot be made readily and fairly applicable to TV.
2. There are many more job classifications in TV than exist in AM.
3. There is tendency on part of unions to set up water-tight compartments of specialization within the operating departments and to restrict required duties of personnel in each category with a resultant loss in flexibility of operation and increased expense.
4. Closer jurisdictional questions arise with respect to performance of new and necessary jobs manv of which are interrelated.
5. The requirements for finished production in TV are obviously much more difficult than in radio, and there is a tendency on the part of unions to request wage scales on a much higher level than can be reasonably paid by the industry in this stage of its development.
Robert Swezey Executive Vice President and General Manager WDSU Neiv Orleans
28 AUGUST 1950
FIRST
IN CHICAGO
homes per dollar
WIND
6 MONTHS • JANUARY JUNE, 1950 6 AM MID • SEVEN DAYS A WEEK
2222
Figures at top of columns show average homes per dollar*
1111
W-l-N-D 2
"50-word spot, maximum frequency discount, SRDS PULSE, Jan-June, 1950, Metropolitan Chicago radio homes, all nets and leading independents included above.
560 KC-5000 WATTS • 24 HOURS A DAY
CHICAGO, ILLINOIS • KATZ AGENCY, ft" E P
43