Sponsor (July-Dec 1950)

Radio advertising boosts storage business 95% Radio got a big boost by sheer coincidence on the front page of the Mayflower Aerogram, monthly paper for the transportation-storage firm. The trade paper carried a story of radio time being purchased by NewBell, the Norfolk agency for Mayflower. It added: "For the past few months the corporation has sponsored three nightly news broadcasts over WNOR." The present programing schedule includes the newscasts, alternate New York Yankee baseball games in 1950, and all special events. Right alongside the radio sponsorship story was a story featuring sales standings for the first quarter of 1950. New-Bell Storage Corporation of Norfolk bad "sold its way into the top bracket in the 100,000 to 250,000 population group." The corporation reports business up over 95% over the same period last year and radio is given full credit. • • * Disks and chatter reap dollars for eight sponsors A disk jockey show flavored with household hints has provided a sales pay-off for eight International Harvester dealers. Cooperatively sponsored, the show was presented on KGEM. ABC affiliate in Boise. Household hints were read between records and listeners were invited to vote for the hint they liked best. The contestants were encouraged to bring their votes personally to their nearest International Harvester dealer. The response was overwhelming, amounting to some 30,000 cards and letters. For the listener submitting the most popular hint for the week there was a Ford dealer sponsors woman editor's vacation Drive a Ford and feel the difference. The Alexander Motor Company of Durham believes in that slogan and they've added a new touch to their radio advertising to put it across. This Ford dealer has bought part of the vacation time of Frances Jarman, editor of WDNC's Women's News Letter. For 15 minutes each day Miss Jarman will present an on-the-spot report of the places she visits. She'll travel in a Ford Tudor and program commercials will be built around her experiences with Ford's driving comfort, performance and economy of operation. The program itself. Vacationing With Frances, will feature word picture reports from North Carolina, Tennessee. Alabama, Louisiana, Mississippi and Georgia. The show will be taped and airmailed to WDNC for presentation the following day. * * * 28 AUGUST 1950 free electrical appliance. At the close of the contest, which ran two months, a grand prize winner was awarded a choice between a freezer and a refrigerator. For the eight co-sponsors there was increased floor traffic in their stores. And, as a result, the International Harvester dealers had a busy and profita Co-op show pulls in 30,000 cards, letters ble time converting their radio listeners into owners of IH refrigeration. * • • Briefly . . . Nearly 26,500 copies of "You Can Play The Ukelele" by WCBS program director Don Ball have been sold in the past six weeks. The current ukelele craze was started by CBS' Arthur Godfrey through his radio and TV shows. * * -:: Hooper, Nielsen and others please note. A commercial notice in the 14 August New York Times reads: "If you're having 50 women at a club meeting before Sept. 1, you can earn money for your favorite charity by having members give their opinions of a radio program. Telephone PL 3-4565 for details." OKLAHOMA'S GREATEST STATION FOR YEARS Reaching More People At Lower Cost The 1946 Broadcast Measurement Bureau Study gave KVOO a total of 347,450 daytime and 378,520 nighttime families. The 1949 BMB Station Audience Report showed increased KVOO coverage as follows: daytime BMB families, 411,380; nighttime 455,920. With no increase in rates since 1946 these increased KVOO BMB families mean increased coverage at lower cost per family. An added factor of great importance is that 64% of KVOO BMB families report 6 and 7 day per week listing to Oklahoma's greatest Station! This important bonus comes to advertisers as a direct result of KVOO's 25 years of dominance in Oklahoma's number one market. See your nearest Edward Petry & Company office or call, wire or write KVOO direct for availabilities. NBC AFFILIATE 50,000 Watts BLANKETS OKLAHOMA'S NO. 1 MARKET 45