Sponsor (July-Dec 1950)

Record Details:

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Charleston west Virginia one will get you more than ail the other four wchs BAAB reports the Charleston, West Virginia Market . . . As the latest BMB figures below prove, WCHS audiences are larger and cost less to reach than those of all the other four Charleston stations combined. VV V^n^ has 28% MORE night-time listeners than the combined listener total of the other four stations. WCHS ho, „ 15% MORE daytime listeners than the combined listener total of the other four stations. VV V»rf I IO fO's is LESS than half of the combined rates of the other four stations . . . daytime or night.* * 260 time chainbrenk rate as published SRDS VVv^llO 6 or 7 days per week radio family total 83,500 Four station total 72,340 Wv^rlj 6 or 7 nights per week radio family total 66,480 Four station total 51,780 WCHS Charleston, West Virginia 580 KC 5000 W FULLTIME CBS Represented by The Branham Company 28 AUGUST 1950 49