Sponsor (July-Dec 1950)

Page scan 000572 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1950
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1950)
Leaf #:
000572
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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New and Renewed Spot Television \i-u and renew 9 October 1950 SPONSOR AGENCY NET OR STATION PROGRAM, time, start, duration American Chicle Co Anthracite Institute Atlantic Commission <n Beaumont Co Borden Co Borden Co Borden Co Chesapeake & Potomac Telephone Co Clark Candy Co Colpate-Palmolive-Peet Co Curtis Circulation Co Eversharp Inc Grueii Watch Co P. Lorillard Co C. F. Mueller Co Penick & Ford Ltd A. J. Reynolds Co R. J. Reynolds Co Schneider Baking; Co TWA Simmons Co Sunshine Biscuit Co United Fruit Co Ward Baking Co Ward Baking Co Badger & Browning & Hei J. Walter Thompson Paris & Peart Harry B. Cohen Young & Ruhicam Young & Rubicam Young & Ruhicam N. W. Ayer BBD&O Sherman X Marquette BBD&O Biow Stockton, West, Burkhart Irt-nnen & Mitchell Duane Jones BBD&O William Esty William Esty Quality Bakers of America BBD&O Young & Rubicam BBD&O BBD&O J. Walter Thompson J. Walter Thompson KTTV, L. A. WTOP-TV, Wash. WTOP-TV, Wash. WNBQ, Chi. WRGB, Sehen. WNBT, N. Y. WPTZ, Phila. WTOP-TV, Wash. WCAU-TV, Phila. WAFM-TV, Birmingham WCAU-TV, Phila. WCBS-TV, N. Y. WNBW, Wash. WCAU-TV, Phila. WTOP-TV, Wash. WPTZ. Phila. WPTZ. Phila. WBTV, Charlotte WNBW, Wash. KTTV, L. A. WCAU-TV, Phila. WCAU-TV. Phila. WCAU-TV, Phila. WBZ-TV, Boston WNBK. Cleve. 20-sec 61m; 2 Oct: 13 wks (r) 20-sec 61m; 5 Oct; 47 wks (r) One-min 61m; 16 Oct; 5 wks (r) 20-sec 61m; 3 Oct; 22 wks (n) Stn break; 16 Sept; 52 wks (n) One-min anncmt ; 26 Sep; 52 wks (n) One-min anncmt; 27 Sep; 52 wks (r) 20-sec 61m; 7 Oct; 13 wks (r) One-min anncmt; 22 Sep; 13 wks (n) One-min anncmt; 7 Oct; 13 wks (r) One-min anncmt; 27 Sep <n) 20-sec 61m; 2 Oct; 52 wks (r) Stn break; 26 Sep; 52 wks (n) One-min film; 30 Sep; 9 wks (r) 20-sec 61m; 3 Oct; 52 wks (r) Stn break; 28 Sep; 26 wks (n) Ten-sec 61m; 26 Sep; 52 wks <n) 20-sec 61m; 2 Oct; 13 wks (r) One-tnin anncmt; 17 Sep; 26 wks (n) 20-sec 61m; 2 Oct; 52 wks (r) One-min live anncmt; 26 wks (n) One-min 61m; 18 Sep; 13 wks <n> Five-min program; 21 Sep; 13 wks (n) Stn break; 26 Sep; 52 wks <r) 20-sec 61m: 28 Sep; 52 wks <r) Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Ed Becker Jimmy Blair Lysbcth Tee Blankenship Donald A. Brcyer Paul K. Brown Barney Capehart Donald G. Cutler Thomas K. Denton Phyllis Duskin Fred Golden Martin W. Jacobson Arthur A. Judson Mrs. Adrian Bryan Kuhn David Levy C. L. MacNelly Jerry Martin William C. Matthew Est die Mendelsohn Robert L. Mobley Bennett Moodle C. M. Morley Edwin T. Parrark John H. Pinto W. Stanley Redpath A. D. Reiwitch Ted Rogers Jerome F. Seehof Chuck Shields Phillip Solomon Kenneth D. Twymon William L. Wernicke Walter F. Wiener David S. Williams Roy Wlnaor Dr. Harry Wood Philip A. i ■■mi J. Walter Thompson, N.Y., acct exec WOIC, Washington, D. C, dir, prod William Esty Co, N. Y. Brisacher, Wheeler & Staff, S. F., vp Young & Rubicam, N. Y.f acct exec Independent pub rel counsel, Chi. Burke Dowling Adams, Montclair, PL J., acel exe Casler, Hempstead & Han ford, Rochester Shop-By-Television Inc, N. Y. Blaine-Thompson Co, N. Y.. head of theatre dept General Outdoor Advertising, N. Y., acct exec Van Diver & Crowe. N. Y. Norman D. Waters & Assoc, N. Y., copy chief Voting & Rubicam, N. Y., radio supervisor Pedlar & Ryan, N. Y. William Esty Co, N. Y. Foote, Cone & Belding, N. Y. Hewitt, Ogilvy, Benson & Mather, N. Y. Keeling & Co, Indianapolis Geare-Marston, Phila., copy chief, consumer acct* Ketchum, MacLeod & Grove, Pittsb., acct exec K et chum, MacLeod & Grove. Pittsb., acct exec Music Corp of America. N. Y. Ketchum, MacLeod & Grove, Pittsb., acct exec Gourf ain-Cohh. Chi., exec CBS, Hlywd., prod staff Dane er-Fitzger aid-Sample, N. Y., vp KRNT, Des Moines, member of continuity dept hi .. mi 1 1 \ Co, N. Y., acct exec Red Top Brewing Co, Cincinnati, dir sis, adv Stanley-Neal Productions, N. Y., tv dir Consultant Wade, Chi., asst in media dept Free lance writer, Chi. N W. Iyer, N. V. chief Hal Short & Co, Portland, acct exec Lamb & Keen, Phila., prog dir Dancer-Fitzgerald-Sample, N. Y., copy writer Ted H. Factor, L. A., exec vp Leonard E. Sturtz, N. Y., acct exec Ruthrauff & Ryan. Chi., dir of pub rel Charles Dallas Reach, Newark, acct exec Dancer-Fitzgerald -Sample, Chi., vp Ray-Hirsrh Co, N. Y., radio, tv dir Same, vp Moss Assoc, N. Y., vp Head of new agency under bis nam**, 3+5 Madison A%c. Cecil & Presbrey, N. Y., radio -tv copy dept Same, vp in charge talent and new programing Fed Bates, N. Y., acct exec Duane Jones Co, N. Y., tv dir Abbott -Kimball Co. N. Y., acct exec Da ncer Fitzgerald -Sample, N. Y.. copy writer Ross Roy. Detroit, acct exec Geyer, Newell & Ganger, N. Y., copy dept Same, vp Same, vp Cecil & Presbrey, N. >. .. radio-lv copy dept Same, vp \. Martin Rothbardt. Chi., exec Dancer-Fitzgerald-Sample, Hlywd., asst to vp Biow Co, N. Y., copy supervisor Bozell ci Jacobs. Des Moines, script writer Same, vp Ruthrauff X Ryan, N. V., dir brewery . hex crage di\ Morey, Humm & Johnstone, N. Y.. tv dir Young X Ruhicam, N. Y., pub rel and pub dept Same, radio time buyer Biow, N. Y., exec Doji Henrieh, Peoria, dir of pub rel clix Calkins A Holden, Carlo ck, McCIlnton & Smith. \ >