Sponsor (Jan-June 1951)

Page scan 00041 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
00041
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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\ H 0 \ ,A i^-y , 1 \o (\ <"?TP 7.Q5Q . So > 1 J an "*« is there Mister PLUS, in your hands, can put a stamp of approval for your brand on millions of minds in hundreds of markets — minds and markets which are largely inaccessible to any other advertising medium. He alone is there... because there is Home Town America. 11.000.000 families strong, a thriving fourth of the whole U.S. which lives and listens within close reach of a Mutual 'solo' station. To serve these markets— from within — Mutual provides 325 stations, each one speaking in the neighborly tones of the only network voice in town. And this voice gets heard— longer and oftener than all out-of-town voices combined.^ Coupled with bigger-city coverage by Mister PLUS, this Home Town domination can make a vital profit -difference in your sales efforts for "51. Mutual Broadcasting System +58',< of all Home Town tune-in is to MBS by day; 53' , by night. Next best network 13% by day. 18' ( by night. And TV tune-in is less than ! s of 1%! Source: Haifa million interviews by Crossley.