Sponsor (Jan-June 1951)

^Daytime TV ing in his own home. There are songs h\ vocalist Ellen Parker, piano playing, interviews with unusual guests. Show precedes CBS network lineup. Rep: Radio Sales I CBS I Earlyworm Party. WBNS-TV. Columbus, Monda) through Friday. 10:0011:00 a.m. Irwin Johnson has converted his toprated radio show into an informal variety hour, which originates from the Town and Country room of the Neil House. From 80 to 100 women guests pay $1 for breakfast at every broadcast, then participate in games and high jinks. Sponsors include Easy Washers. Raytheon, Cory Products, and \^ estinghouse sweepers. Cost: participations are sold at published time rates, subject to frequency discounts. Rep: Blair Date in Manhattan, WNBT. New York. Monday through Friday. 11 a.m. -12:00 noon. Full-hour audience participation show. Ed Herlih\ interviews guests ranging from Hollywood stars to local personages. Music is by Lee Sullivan and Cy Coleman Trio. Cost: .$180 per one-time participation. Rep: NBC Spot Sales Herson-in-Person, WNBW. Washington. D. C, Monday through Friday. 2:00-3:00 p.m. Besides the talent and chatter of m.c. Bill Herson. the show uses film clips of singers, dancers, and bands, interviews, girl singers. Herson. himself, does songs and solos on the piano and organ. Cost: $50 per one-time participation. Rep: NBC Spot Sales AUDIENCE PARTICIPATION Mary Hartline Show, WENR-TV. Chicago. Monday through Friday. 5:005:15 p.m.. CST. The show is a studio and viewer participation program. Mary Hartline. seated in her living room with four children, begins with a musical question game. The contestants are selected from cards mailed to the program. The winner selects a gift from the "gift window" and, as an added award, is given a chance to make a phone call to anyone she chooses. Person called also gets a gift. Mary Hartline also appears weekly on ABC-TVs Super Circus. Cost: $750 for network program: $200 per program for two or three telecasts weekly; $250 per single program. Rep: ABC Spot Sales hits Have Fun, WCAU-TV. Philadelphia. Tuesday. Thursday. 10:00-10:30 a.m. Show takes its name from sponsor, Lit Brothers department store. It's an audience participation show staged right in the store. Show7 cost is $270 and here are some of the results: three one-time announcements for three different articles scored 11.586 sales of hosiery, lamps, and frozen food. Rep': Radio Sales (CBS) Your Morning Matinee, WLW-T-D-C, Cincinnati. Dayton, Columbus. Monday through Friday. Ruth Lyons has been a favorite in WLW country for many years. Now she's on television and radio simultaneously, with a simulcast of her morning show. Entertainment is lively, often audience participation type. Frequently, audience participants are drafted to do commercials. Sponsorship is participating. Rep: Crosley Jack Gregson Show. K.ECA-TV, Los Angeles. Monday through Friday. 1:30-3:00 p.m. The show is two programs in one. combining audience participation and a variety-type format. Commercials are presented personally by Jack Gregson and integrated with the particular show segment. If client prefers, filmed commercials may be used. Cost: one to 12 time rate for a participation is $60. One-minute participations may be combined with other announcements on KECA-TV to earn a discount, with 260 or more participations bringing the cost to $48 per announcement. Rep: ABC Spot Sales Ladies' Day. WJBK-TV. Detroit. Monday through Friday. 12:30-1:30 p.m. Ladies'' Day is a combination of several program types. Regular features include: Footlight Parade — Two acts of amateur talent with prizes; Hobby Hunt — the guest in the audience with the most unusual hobbv is interviewed and wins a prize; Notable Neighbor — the outstanding member of each women's club invited to the show is saluted and receives a corsage. Cost: $95 for one-time participation. Rep: Katz MOVIES Hollywood Playhouse. WPTZ, Philadelphia, Monday through Friday, 2:003:00 p.m. Feature films of every description — except Westerns as a rule — have hit ratings as high as 27.1 (American Research Bureau I . Sponsors get products featured in six places for the price of a single participation. Cost: $100 per participation. Rep: NBC Spot Sales Movie Gems, KTTV, Los Angeles, Monday through Friday. 3:30-4:30 p.m. Feature-length movies selected with an eye to the housewife audience are drawing cards on this participation program. Movies preferred are those with general comedy, light drama, and adventure qualities. Typical choices from KTTV's substantial film library: Luffing at Luck with Grant Withers; Badge of Honor with Buster Crabbe; Malay Nights with Johnny Mack Brown ; Federal Agent with Bill ( Hopalong Cassidy ) Boyd ; Girl Reporter with Helen Chandler: Savage Girl with Rochelle Hudson. Cost: $80 per participation. Rep: Radio Sales ( CBS I DISK JOCKEY 3 to Get Ready, WPTZ, Philadelphia. Monday through Friday. 7:30-9:00 a.m. Early-morning disk jockey session, with genial Ernie Kovacs playing the records, announcing the time, reporting the news every 30 minutes. The December American Research Bureau rating was 5.8 for the entire 90 minutes on Thursday. 7 December. Survey was conducted during 1 to 7 December, when show had been on air less than five days. Sponsorship is on participating basis, and present sponsors include RCAVictor, Jersey Maid products. CornetRoyal vacuum cleaners. Five sponsors are accepted for each half-hour segment of show. As an extra, each sponsor gets a time signal audio tie-in plus 70 SPONSOR