Sponsor (Jan-June 1951)

Page scan 000230 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000230
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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COMPLETE LOCAL NETWORK COVERAGE IS THE BIG THING ON THE PACIFIC COAST, TOO T„ lhe don lee network is the BIG network on the Pacific Coast— BIG in size (45 stations) and BIG in local prestige in each of 45 important marketing areas. In fact, Don Lee is the biggest, most economical advertising medium of any kind you can buy for complete Pacific Coast coverage. Don Lee gets consistently good reception by Pacific Coast listeners because Don Lee — and only Don Lee— was built to meet the special Pacific Coast reception problems. Great distances between markets, mountain ranges (5000 to 14,495 feet high) and low ground conductivity made it adviseable to locate network stations within each of these many vital markets. That's why the best, most economical coverage for the Pacific Coast is obtained with the BIG Network, Don Lee, in 45 strategic markets. Only Don Lee offers advertisers, in addition to the biggest, most economical advertising medium on the Pacific Coast, all the advantages of hard-hitting local selling, local influence and local prestige. willet H. brown, President ■ ward d. ingrim, Vice-President in Charge of Sale* I 313 NORTH VINE STREET, HOLLYWOOD 28, CALIFORNIA Of 45 Major Pacific Coast Cities ONLY 10 have stations of all 4 networks 3 have Don Lee and 2 other network stations 8 have Don Lee and 1 other network station 24 have Don Lee and NO other network station