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TOM HARKER. v.p in charge of Fort Industry's national sales office in NY, is telling time buyers this week that WGBS now has 34. 1 % of the total Greater Miami radio audience... 45.7% ahead of the second station. That's real leadership, says Tom.
IS
From the desk (\
of TOM HARKER: W
Radio listening is UP in Greater Miami . . . and only WGBS can deliver the lion's share of 530,000 local folks, over a million in rich booming South Florida. Make WGBS your first choice for top sales results.
MIAMI FLORIDA
REPORT TO SPONSORS for 29 January 1951
(Continued from page 2)
24 MARKETS HAVE OVER 100,000 TV HOMES—
Analysis by Weed & Co., station rep, shows 24 areas with 100,000 TV homes or more. New York has about 2,000,000; another market 850,000; one 800,000; one 750,000; one 650,000; two 400,000; one 300,000; 4 250,000; 3 200,000; 9 100-150,000; 4 75-100,000; 17 50-75,000; 9 35-50,000; 6 20-35,000; 2 10-20,000; one under 10,000.
PHONEVISION NEEDS PLENTY OF "SCRAMBLING"—
When Chicago tests of Phonevision (pay-as-yousee television) were started in 300 homes before turn of year only pictures were scrambled. But general TV audience has taken to listening to clear sound and following "jittered" image as best they can, so future tests will "scramble" both sight and sound. Reports Commander E. F. McDonald Jr. , Zenith president and Phonevision inventor: "Up to this point we are greatly encouraged by the progress of this very first commercial trial of such a system of box office television. "
RADIO ADVERTISING CLAIMS CONSERVATIVE— Ac
cording to FTC, which monthly reports percentage of advertising messages set aside as possibly "false and misleading," radio consistently shows best media record. Average month's radio suspects are about 2.5%; average month's TV about 3.75%; average month's newspaper and magazine about 5%.
TV STATIONS CLAMPING DOWN ON MAIL ORDER—
Abuses of TV mail order advertising has caused most stations either to restrict mail order to handful of reliables or establish rigid standards. Among first to insist on standards were WNHC-TV (New Haven), WPIX (New York). Some, like WJAR-TV (Providence), W0I-TV (Sioux City), won't accept mail order. WBKB (Chicago) requires advertiser put up $25,000 bond.
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