Sponsor (Jan-June 1951)

Page scan 000235 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000235
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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In the Northivest... In Minneapolis-St. Paul alone, during Class A listening periods, seven nights a week. WCCO gets an average quarter-hour rating of 14.5 . . . on the average delivers 30% more families than hoth Twin Cities TV stations combined during Class A viewing periods! (Pulse: Nov.-Dec. 1950) is I times bigger Here's proof: All told. 50,000-watt WCCO reaches 894.600 radio families (50-100% BMB Nighttime Listening Area). . .seven times more than the 127.390 set-owning TV families reported hy Pulse for the TV service area. & costs 9 times Based on Twin Cities ratings, one WCCO Class A station break, for example, costs 73<F per thousand families delivered . . . nine times less than the average ($6.50) cost-per-thousand of a full Class A station break on the two TV stations. (On a year-round basis WCCO's cost-per-thousand averages only 53")1.) ian television ! ■