We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
stations. The only people who did not know what was happening in Korea were those few who were too lazy to turn on their radios or those who belonged to the very small group of underprivileged (3.9%) who did not own sets. Mayor David L. Lawrence said, "I need not point out that for many weeks during the fall we were without our three daily newspapers. The extra news service which radio provided at that time kept the citizens of this area informed of the happening of local, national, and worldwide importance."
The pull of radio was vividly dramatized by attendance at sports events. Attendance during the football games of the Pittsburgh Steelers on 7 October and 22 October were sellouts, with thousands turned away. Even the clash with the lowly Baltimore Colts pulled 23,500. There were no thousands of inches of sport-page copy publicizing the advance sale of tickets. The club had to rely on its radio advertising. And it paid off.
Radio is the primary mass medium of the land. In Pittsburgh, 96.1% of all homes have one or more sets in good operating condition. That "city in the dark" phrase was a figment of a copy writer's imagination. It was as substantial as the other newspaper propaganda. * * *
510 MADISON
{Continued from page 16)
1 of people I have been associated with in Canadian radio stations all share sincere enthusiasm for your magazine. C. A. Brian Scharf Sales Manager CHUB Nanaimo, B. C.
As an appreciative subscriber to SPONSOR, which is greatly looked forward to by our sales staff, we would like to take advantage of your very generous offer of free copies of the Jaro Hess caricatures.
May we in closing offer our sincere i thanks to SPONSOR for its major part in making radio selling a professional operation.
Michael Hopkins
Manager
CKLB
Ohsaiva, Ontario
29 JANUARY 1951
NEW OR
TODAY it 5
EANS /\l/
BEAMED TO THE MASSES . . . features tops in Hillbilly, Race and popular DJ Shows . • .
TOPS IN PERSONALITIES . . . nationally famous disc
jockeys . . . Harry "Mush Mouth" O'Connor
"Okey Dokey"* Bob Murphey • • •
BIG COVERAGE . . . LOW COST ... 1000 watts concentrated coverage in rich 100-mile New Orleans area ' * *
plus FULL MERCHANDISING AND PROMOTIONAL SUPPORT FOR YOUR PRODUCT . . •
OJ<!
OJ<!
OJ<! OJ<!
•Copyright WBOK, 1950
Mifctffc
1000 WATTS
800 ON YOUR DIAL
INCORPORATED
"NEW ORLEANS' O^X! STATION" Stanley W. Ray, Jr., Gen. Mgr. REPRESENTED NATIONALLY BY FORJOE & CO.
ABC
COrA^vllLE IN
ouis
WK^LO
Louisville, Ky.
JOE EATON, MGR.
Represented Nationally by
JOHN BLAIR & CO.
A single announcement on KQV now has one client's sales staff working overtime. This sponsor wanted to sell a $225 Home Fire Extinguisher system. We advised him to buy Jane Gibson, who broadcasts daily at 1 :40 PM. From a single sales pitch, Jane produced 143 leads! Ask Weed & Company about Jane Gibson for your client.
KQV
Pittsburgh, Pa.
MBS — 5,000 Watts — 1410
97