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We spent $250,352,000 for food last year!
When "soup's on" in Arkansas, it's a real feast. A feast for you, too, if your food products are advertised on KVLC. Arkansas women listen to KVLC. They buy products they hear advertised there. So tel! 'em and sell 'em over KVLC. Get your bite of the $250,352,000 Arkansas food bill. Ask our nat'l rep or write for availabilities.
Could you supply me with six or seven copies of your television dictionary for sponsors. Since we are preparing to inaugurate television in Canada, your booklet would be useful to us. I would be interested to get also all other information that you are publishing about television.
Miss Florence Forget Director of Television Programs Canadian Broadcasting Corp. Montreal
MR. SPONSOR
Thanks for the very fine piece about Douglas Leigh in your 4 December issue. All of us around the office here enjoyed reading it.
MlLBURN McCARTY Jr.
Vice President
Leigh Foods Inc.
New York
WHOD'S NEGRO D.j.
I read your article on Negro disk jockeys and I regret that your magazine didn't even mention Mary Dee. She has a two-hour show daily on WHOD in Homestead, Pa.
Mary Dee started with a 15-minute show and convinced her sponsors she coidd do a selling job. Mary Dee Movin Around from two to four p.m. daily are the passwords of every Pittsburgher. Here are a few facts about her: 1. First Negro woman disk jockey in the East. 2. Writes her own script and sells her own time. 3. Has received five awards from community groups, churches, schools, newspapers and clubs. 4. She was honored with a testimonial dinner on 31 August with 5.000 Pittsburgh notables present. Pittsburgh's Mayor said: "Mary Dee is a young woman who while pioneering has not forgotten to smile and continues to work for her race." 5. She gives young people an opportunity on her talent shows.
Edward Toke WHOD
Homestead. Pa.
RADIO, TV MANAGEMENT AUDITS
I hope that you will find a spot in the publication to announce our leaving the production field for something never before offered radio and television stations . . . management audits.
During the past 10 years "big busi
Mr. Lawrence Roberts Kiesewetter Associates New York City Dear Larry:
Th' big permoshun fer Kroger's Share th' Wealth '11 shore be in th' right place here in Charleston, West Virgin ny. Yessir, Larry, th' home town xvo WCHS is really rollin' when it comes ter bizness, an' thet's what you fellers is interested in. Why, durin 1950 th' local postal receipts shattered all records, an' so did th' bizness at th' office uv th' county clerk. Thet means thet bizness is good in Charleston, an' with WCHS givin yuh more lisseners fer less money then effen yu'd bought all th' other four stations in town, it shore looks like a banner year fer Kroger! Yrs. Algy
WCHS Charleston, W. Va.
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WTAL
5,000 Warts Full Time
John H. Phipps, Owner | L. Herschel Graves, Gen'l Mgr|
FLORIDA GROUP
Columbia
Broadcasting
System
National Representative JOHN BLAIR AND COMPANY
Southeastern Representative HARRY E. CUMMINGS
98
SPONSOR