We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ness" has developed methods and "tools" to make management audits which cover every phase and detail that pertain to the organization. After two years of study and research we have been able to adapt these methods and "tools" to our specialized field and announce that we are open for consultations with stations and networks as Management Auditors.
Briefly, we apply practical and psychological methods, forms and charts to the study and analysis of each department ... its operations and functions, plus an evaluation of the entire station personnel (from the boss man down) . . . their duties and activities. Only after a thorough and complete study has been made within the station itself and outside in the field it serves, do we analyze our findings and submit the results and recommendations. Cyril Von Baumann Von Baumann Studios New York
BACK-SLAP HAPPY
In your news note of 8 May 1950 mention was made of a recent sponsor
BIG and
INDEPENDENT
WWDC
IN WASHINGTON National Reps. Forjoe and Co.
poll showing the ranking of Peabody
Awards to be slipping to the level of
some other award.
I would appreciate it very much if
you would send me a copy of your
complete study of awards.
Nathalie D. Frank Geyer, Newell & Ganger New York
• SPONSOR'S award story. "Radio is I,.,. 1,-1 .,, happy," appeared in the 27 March I*>50 issue.
RADIO: GUESSWORK MEDIUM
"Mitch's Pitch was magnificent." So says your excellent editorial "Radio guesswork medium" in the 1 Janu
ary issue. But, why the past tense? Mr. Mitchell, since joining Associated Program Service as vice president and general manager, has been able to put into actual practice, through APS subscriber stations, those very promotional and sales ideas for which he, and his "Pitch!" became famous.
You mention that the major sales effort (of the pitch) was at the "local level." This "local level" is a billionand-a-half dollar advertising market; and it was to drive this fact home that Mr. Mitchell formulated his sales and merchandising plans. To be successful nationally, any advertising or merchandising plan should have accept
The most listened to station in America's
most responsive market, San Diego, California
Chart it based en share of audience -• total rated time periods ~ from Hooper Reports
KFSD
Get a bigger sales share of San Diego's 62 million dollar agricultural payroll ... duck soup with "stay-on-top" KFSD!
The ONLY 5000 watt Day and Night Station in San Diego . . . Dial 600
Represented Nationally by PAUL H. RAYMER CO.
•OSTON • CHICAGO • DETROIT • LOS ANGELES • NEW YORK • SAN FRANCISCO
N B C
29 JANUARY 1951
99