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this direction, as you point out. I doubt if most of those selling radio in the national field believe in radio as thoroughly as they should.
We here have correctly appraised the relative value of TV and radio to the advertiser. Both media are tops and each has its proper place.
I hope this word of encouragement from one of the old timers will stimulate you to continued efforts to get radio understood and properly evaluated.
Harry C. Wilder
President
WSYR-AM-TV-FM
Syracuse
May I compliment you on your editorial in the 1 January issue. I think your points are well taken, and if your suggestions are followed it would be a decidedly forward step for the industry.
W. V. Hutt
General Manager
KLRA
Little Rock, Ark.
With my new assignment to BAB, I assure you that I will make every effort within the limits of funds available to do the kind of basic research which I personally have for so long felt the industry should do. You are right. We ought to know the value of what we are selling, and the advertisers should also know the value of what they are buying.
W. B. Ryan
General Manager
NAB
Washington, D. C.
I can't help but agree with your 1 January editorial. Like most of my friends in the business, I'm morally certain that the advertising we sell is well worth the price we ask, and in many instances much more; but I find it very hard to project that conviction in the face of inaccurate and misleading comparisons with other media, and even within the medium itself, as you suggest.
Whether a publicity campaign is the answer is hard to say. Naturally, I can't help being advertising-conscious, but I also know that any advertiser must be able to back up his drum-beating with accurate facts on what he's
29 JANUARY 1951
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