Sponsor (Jan-June 1951)

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i r \ Yes, for the second consecutive year, Schuneman's Red Rooster Hour has walked away with the N.R.D.G.A. national grand award for the finest large department store FAMILY radio program in the nation. And, that's no "happenstance"! This morning show was originated and planned, just as every merchandising program on WDGY is originated and planned, to accomplish two objectives . . . service to the community . . . and sales for the advertiser. So, if you're "considering" a similar success story . . . with saturation of the nation's 9th largest market . . . penetration into more than 800,000 radio homes . . . and invasion of a $3,000,000,000 field in retail sales . . . then why not let us make you, too . . . the cock of the walk? OtUj No wonder, the Minnesota efy is on ej% is on I wclcjy 50,000 watts 1130 KC • MINNEAPOLIS • ST. PAUL • REPRESENTED NATIONALLY BY AVERY-KNODEL, INC