Sponsor (Jan-June 1951)

Page scan 000271 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000271
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lain of demand? Customers, like generals, originate orders. And in selling just as in a soldier's chain of command, orders eonie through channels. A successful sales effort emhraces not only your customers, but your retailers, all your middlemen and your own salesmen— your whole chain of demand. If you are one of the hundreds of advertisers who have been selling on "The Housewives' Protective League," your chain of demand will pass anyone's inspection. Because the HPL is radio's most sales-effective participating program ... right through each link to you. If you aren't already on the HPL, let the HPL Director in your area show you how he hacks up liis on-the-air action with hard-hitting merchandising services. .. how he pounds the local dealer-retailer beat selling your product ... helps kindle sales enthusiasm with in-person appearances at manufacturer, wholesaler and dealer meetings. .. puts out a steady barrage of bulletins, postcards and brochures to retailers. .. makes available a wide variety of point-of-sale ammunition (such as counter cards, posters, streamers and stickers). To put these merchandising weapons — and the HPL's own tremendous sales power— to work, just call the HPL Director nearest you. THE HOUSEWIVES' PROTECTIVE LEAGUE "The Program that Sponsors the Product'' la:. MADISON AVE., NEW YORK CITY • COLUMBIA SO., HOLLYWOOD