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if WW THE ONLY STATION WHICH GIVES THE ADVERTISER COMPREHENSIVE COVERAGE
in the ORBCO
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BROADCAST MEASUREMEN BUREAU SURVEYS PROVE
KGW's LEADERSH
Actual engineering tests have proved that KGW's effici 620 frequency provides a greater coverage area reaches more radio families than any other Portlj radio station regardless of power. BMB surveys t out this fact. KGW is beamed to cover the populati concentration of Oregon's Willamette Valley and Soil western Washington.
TOTAL BMB FAMILIES [From 1949 BMB Survey)
Nin«ty-one miles north of Portland is Chehalis, major agricultural community of southwestern Washington and an important factor in KGW's Comprehensive Coverage of the Oregon Market. Chehalis lies directly within the range of KGW's north-south directional signal and is completely dominated by the station's "beamed broadcasting" This was proven by a recent Tour-Test, conducted with the cooperation of the Oregon State Motor Association and witnessed by Dennis Hamilton, prominent Chehalis turkey grower. He is shown above with "Miss KGW". This rich, diversified economy is yours to tap through KGW, the only Portland station to offer Comprehensive Coverage of the Oregon Market.
DAYTIME KGW Station B Station C Station D
NIGHTTIME
KGW
Station B Station C Station D
350,i 33", 295, 192,1
367,; 350,1 307,! 205/
This chart, compiled from cial, half-milivolt contour mj filed with the FCC in Washin, ton, DC, or from field intent surveys, tells the story of KCW COMPREHENSIVE COVH AGE of the fastest-growing mi ket in the nat ion.
10
PORTLAND, OREGON
ON THE EFFICIENT 620 FREQUENCY
REPRESENTED NATIONALLY BY EDWARD PETRY &
SPONSOR