Sponsor (Jan-June 1951)

Record Details:

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iVeir and r 12 FEBRUARY 1951 2. New on Radio Networks SPONSOR AGENCY NO. OF NET STATIONS PROGRAM, time, start, duration Consolidated Grocers Corp (Reid-Murdoch div) Weiss & Geller CBS 178 Doubleday & Co Inc Huber Hoge NBC 49 Culf Oil Corp Young & It ill Mr .mi NBC 116 State Farm Mutual Automobile Insurance Co Need ham, Louis & Brorby MBS Sterling Drug Inc Dancer-FitzgeraldSample ABC 216 Sterling Drug Inc Dancer-FitzgeraldSample CBS 150 U. S. Army & U. S. Air Force Recruiting Service Grant ABC 285 U. S. Army & U. S. Air Force Recruiting Serv Grant CBS 181 ice Arthur (Godfrey Time; all days 10-10:15 am; 6 Feb; 52 wks Edwin C. Hill; Sun 11:15-30 am; 1 Apr; 13 wks Counter-Spy; Th 9:30-10 pm; 1 Feb; 52 wks Cecil Brown; Sat 7:55-8 pm ; 24 Feb; 52 wks News of Tomorrow; Mil. 10:30-45 pni ; 2 Apr; 52 wks Bill Shadel and the News; Sun 3-3:15 pm; 4 Feb; 20 wks Let's Co With Ralph Flanagan; M 10-10:30 pm; 22 Jan; 52 wks Harold Peary Show; W 9-9:30 pm; 21, 28 Feb; The Line-Up; Th 10-10:30 pm; 1, 8, 15, 22, 29 Mar 3 2. Renewed on Radio Networks SPONSOR AGENCY NO. OF NET STATIONS PROGRAM, time, start, duration H|T Cities Service Co i Ellington & Co NBC 93 Band of America; M 9:30-10 pm; 22 Jan; wks 52 3. New National Spot Radio Rusiness SPONSOR PRODUCT AGENCY STATIONS-MARKET CAMPAIGN, start, duration Bar-Dol Products Corp Ben Mm Products Inc Lubricants Ben Hur coffee Curtis Publishing Co Saturday Evening Post Garrett & Co Inc Park & Tilford Virginia Dare wine Tintex Walsh (Montreal) Mogge-Privett (L.A.) BBDO (N.Y.) It ni In mil & Ryan (N.Y.) Storm & Klein (N.Y.) 26 Eastern Canadia stns 30 ABC Pac stns 5 mkts Scattered mkts 60 stns; 30 mkts Anncmts; 15 Mar News; M, W, F 10:30-40 pm; 22 Jan; 52 wks Anncmts; 31 Jan; 13 wks Anncmts; 12 Feb; 8 wks Panic; 20 Feb; 10-12 wks i. 4. National Rroadcast Sales Executives NAME FORMER AFFILIATION NEW AFFILIATION John C. Ballard Claude Barrere Charles C. Bevis Jr Otto Brandt James II Connolly Harrison M. Dunham Wilbur S. Edwards (M. M. Fleischl Paul R. Fry 1 Frederick E. Johnson , E. Harold Keown ! Tony Moe Eugene R. Myers J Leonard Reeg Niimii Stations, Amarillo, natl sis mgr Independent sis rep for radio, tv package prog, N.Y. NBC, N.Y., asst to vp o&o stns ABC, N.Y., dir tv stns ABC, N.Y., dir radio stns KTTV, L.A., gen mgr WEEI, Boston, asst mgr WMCA, N.Y., acct exec Inland Broadcasting Co (KBON, KBON-FM, Omaha, KOLN, Lincoln), vp J. Walter Thompson, N.Y., copywriter Frederic W Ziv Co, Okla., acct exec WCCO, Mnpls., sis prom mgr WTAM, Cleve., sis ABC, N.Y., natl dir radio prog KFDA, Amarillo, gen mrg Transcription Sales Inc, N.Y., eastern div mgr (added affiliation) KOA, Denver, mgr Same, vp tv stn relations Same, vp radio stn relations Same, gen mgr, board of dir KNX, Hlywd., stn dir Same, local sis mgr Same, pres Donald Cooke Inc, N.Y., acct exec WHBS, WHBS-FM, Huntsvillc, Ala., mgr KNX, Hlywd., and CBS Pacific net, dir sis prom (eff 15 Feb) Same, sis mgr Same, vp radio pro:; • In next issue: New and Renewed on Television (Network and Spot) ; Station Representation Changes; Advertising Agency Personnel Changes Claude Barrere Harrison Dunham Robert B. Brown Paul R. Fry Tony Moe (4) (4) (5) (4) (4)