Sponsor (Jan-June 1951)

Page scan 000277 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000277
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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o I Eoses are ?ed Violets are Mue Listening is up - And how are you? More people love Mutual these days than ever before— with a love that is measurable even unto decimal points. Compared with one year ago (when TV was just beginning its most alluring gains in public favor) precisely ,9.48% more radio families are now attuned to the average of all regularly sponsored programs on Mutual. No other network can make any such happy statement — because none but Mutual has scored a plus. Source: the latest Nielsen average audience data (first December reports, '49 -'50). Hound more hearts would you. entwine ? Say you'll he ©up Valentine ! mc CdM C) G d ./-^, c^ a / s>. n f~\ V c'i. '