Sponsor (Jan-June 1951)

Page scan 000333 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000333
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Did you get your big free insurance policy this week? You did — if you received shipments of well-known brands of merchandise! You got the protection and guarantee of all the advertising done each year, that promises top quality and value — and makes good on its promises. More than that, you automatically benefit from a vast pre-selling job that has reached your own customers and convinced them before they enter your store. That's why you make your business stronger when you keep the force of famous brand names behind your selling. Let your customers know they can get from you the brands they know and want. Why be content — or expect them to be content — with anything less? The consumers of America are in favor of known brands — prefer them 8 to 1 by actual survey. Darn good evidence that your turnover will be faster, your year-end profits higher — and that you'll collect handsomely on that free insurance! Give your customers what they ask for — it's bad business to substitute. INCORPORATED A non-profit educational foundation 3 7 WEST 5 7 STREET, NEW YORK 19.N.Y. 12 FEBRUARY 1951 71