Sponsor (Jan-June 1951)

Page scan 000760 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000760
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Yeic and renew 23 April 1951 1. Veie cincl ftetietcerf Spot Ti levision (continued) Numbers after names refer to category in New and Renew: Vincent diFonzo (5) Albert G. Wade 15) C. E. Staudinger (5) W. L. Shepardson (5) Dorothy M.Winn (5) SPONSOR AGENCY NET OR STATION PROGRAM, time, start, duration Lrown *"< Williamson To bacco < iirp i « « vs 1 . • Magazines [nc Judson Dnnawa? Corp I harles E. Hir.-s Co Illinois Meat Co Industrial Tape Corp Lever Brothers Co (John I. J.Ik. Co div) Liqninet Corp Local Chevrolet Dealers Issoc Inc Nedicks Inc Philip Morris & Co Procter & Gamble Co Richardson & Bobbins Co I . .1 Mates McCann-Erickson J. M. Mathes V W. Ayer Arthur Meverhoff Kenyon & Eckhardt HBUO A. Martin Rothbardt i ampbell-Ewald \\ ri> i*v (idler Blow Dancer-Fitzgerald Sample i harles « . Hoyt WTOP.TV, Wash. KTSL, Hlywd. WCAU-TV. Phila. WTOP.TV, Wash. WCBS-TV. N. V. WCAU-TV, Phila. WNBK, Cleve. WCBS-TV, N. Y. w CBS-TV, N. Y. w rOP-TV, Wash. WCAU-TV, Phila. WCBS-TV, N. Y. \\( !!S-TV. N. Y 20-sec anncmt; 8 Apr; 13 wks (r) 1-m 1-m 1-m 1-m 1-m n ,ni lO Apr; 9 wks (n) n partic; 4 Apr; 39 wks (n) n partic; 14 Apr; 5 wks (n) n annrmt ; 1 Apr; 52 wks (n) n anncmt; 16 Apr; 8 wks (n) Stn break; 8 Apr; 13 wks (r) 1-min partic; 3 Apr: 26 wks (n) 1-min, 20-sec anncmt; 15 Apr; 14 wks (r) 20-sec anncmt; 7 Apr; 39 wks (n) 1-min partic, 20-sec anncmt; 31 Mar; 52 wks (r) 20-sec anncmt; 23 Apr; 52 wks (r) [■hum anncmt; 19 Apr; 13 wks (n) 5. Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION k i mirth G. Anderson Robert BaileyHarry A. Berk Julia Brown Howard W. Calkins Frank L. Chlpperfield \. B. Chusid James C. Cominos Tolly C. Cooper George E. Gross David E. Diener Vincent A. diFonzo Arthur I). Duncan Don Ellis Milton Figen Do,. Cibbs Charles J. Hawkins Boyd I nnes Ruth Jones Dan Layman V. D. Lidyard Prescott T. Lustig Rod MaeDonald Paul E. Martin Miles C. Mr Kearney Alberta Moellers Herman Resnick James Saks William V. Schwarting Jeff Seldon Wallace L. Shepardson Howard Shrimp ton S. Seward Spencer C. E. Staudinger Walsh Advertising, Windsor, Ont., mgr Simmons Go, N. Y., retail adv mgr Foote, Cone & Belding International Corp, N. Y., pres C ont p ton, IV. Y., limebuyer Albert Frank-Guenther Law. N. \ .. dir. vp Roy S. Durstine, N. Y., media dir Shaw-Shon. \. Y„ sect exec LeValley Inc, Chi., vp Merrill Kremer Inc, Memphis, acct exec Walsh Advertising. Toronto, office mgr Monroe Greenthal Co, N. Y., acct exec Pittsburgh Post -Gazette. Pittsb., adv rep Capitol Records, L. A., adv mgr Conti Advertising, Ridgewood, N. J„ copychief American Wine Co.. Beverly Hills, adv mgr Warwick & Legler, N. ^ .. vp Barnes Chase Co, L. A., office mgr Ruthrauff & Ryan, Chi., aeet exec Benton & Bowles, N. Y., Tide media supervisor Young X Rubicam, Hlywd., acct exec Gregory & House, Cleve., exec Lee Ringer, L. A. Foote, Cone & Belding, S. F., exee Gompton, N. Y. Foster & Da vies, Cleve., aeet e vetSample Inc. Buffalo, adv mgr He arn Department Store Inc, N. Y., adv mgr W DGY, Mnpls., aeet exee Albert Frank-Guenther Law, N. Y.. vp Arnold Cohan Corp. N. Y., copy chief James Thomas Chirurg Go, Boston, acct mgr Walsh Advertising, T -ronto, aeet ever Foote, Cone & Belding. Hlywd., radio-tv dir Warwick & Legler, N. Y\, vp Same, exec vp Christiansen Advertising, Chi., aeet exec Warwick & Legler. N. Y., vp, dir Same, dir media research Same, hoard chairman Hewitt, Ogilvy. Benson & Mather. N. Y., media dir Battistone, Bruee & Doniger. IV. Y.. acct exec IN'cedhani, Louis and Brorby Ine, Chi., v.p C. N. Snead Advertising, Roanoke, assoc. Same, vp Same, copv chief James A. Stewart Co, Pittsb., media dir Mayers Co Ine, L. A., creative dir O. S. Tyson, N. Y., acct exec Ted H. Ball & Co. L. A., acct exec Same. L. A., creative supervisor Lee Ringer Advertising, L. A., acctt exec Fmil Reinhardtt Advertising. Oakland, acct exec Same, asst dir of media for P&G Foote, Cone & Belding, L. A., acct exec Gates-Bourgeois, Cleve., dir radio-tv McCann-Erickson, S. F., acct exec Guild. Baseom & Bonfigli, S. F., media dir Philip I. Ross Co, N. Y., acct exec Same, vp William A. Melrod, Buffalo, vp Greenwood. IV. Y.. partner arct exec lib rt C. Wade II Wade \dwrti Chi. adio dir John S. Williams Dorothy Mallinson Winn Fletcher D. Richards BBDO. >. Y. N. Y., upy di ,'affee Advertising, Mnpls., radio di Same, dir Same, radio-tv dir Same, vp, gen mgr Boston office Same, dir of agency Walter McCrecry Ine, Beverly Hills, radio-tv dir Same, L. A., head of West Coast office (8th Street & Parkview) Geoffrey Wade Advertising, Chi., pres (new agencv at 20 North Wacker Drive) Same, vp Compton. N. Y., supervisor, radio-tv copy dept 6. Station Power Increases STATION FORMER WATTAGE NEW WATTAGE FREQUENCY WILK. Wilkes-Barrc 250 (1450 kc) 5.000 (day ) ; 1. 000 (night) 7. New ISietworh Affiliations STATION FORMER AFFILIATION NEW AFFILIATION \\ COP, Boston \\ I \ W . Lawrence \\ SLS, Roanoke, V; ABC ABC ABC Independent (eff 15 Jun ) ABC (Boston) (eff 15 Jun) MJC (eff 1 Apr)