Sponsor (Jan-June 1951)

Page scan 000772 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1951)
Leaf #:
000772
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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a*< Mister 1>LU9 caa expU tKe oae ttu* g<* e*aV ' M I A ill -4 / i jcM Each fish on this string represents half a month in 1950 (day or night) when Mutual landed a larger share of the total U.S. radio audience than it had in 1949. Nielsen credits our Mister IzaakW. PLUS with 23 out of a possible 24 — far more than anybody else brought home— but one did get away.+ As for total gains in actual listening during 1950, our creel is full to the brim. Day and night, all year round, Mutual alone has built larger audiences, '50 over '49. In fact, this gain amounts to 397,485,000 more familyhours of listening to Mutual in 1950 than in 1949. And 1950 was the year of television's greatest growth. Care to use our tackle?