We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THERE'S NO guess work when Bill Wright of the NY Katz office tells agency time buyers about WGBS leadership. For WGBS now leads the second station by 78%, the third station by 80% in daytime quarter hour averages!
J*^ From the desk of xW
V-7 BILL WRIGHT: ^-'
This summer will be the biggest in greater Miami history, according to all signs . . . hotel and travel reservations, tourist facilities, employment, general business conditions. Get your share of summer profits, too, by lelling your story On WGBS.
MIAMI FtOXIDA j
REPORT TO SPONSORS for 21 May 1951
(Continued from page 2)
Square Garden executive vice president, indicates he regards TV as asset. WPIX survey, attitude of Irish, should help convince other promoters to allow television. At stake are valuable franchises for many regional, national advertisers.
RADIO LISTENING STRONGER AMONG LONG-TIME
TV SET OWNERS, WOR STUDY FINDS— Adding to evidence furnished by Trendex study recently, WOR, New York, survey by Pulse shows that longtime set owners listen to radio much more than new TV homes. Families with TV sets for over 2 years spent 50% more time listening to radio than 9 months or less owners. And they devoted 19% less time to TV.
"10 YEARS OF UNDERSELLING"— Grey Matter,
newsletter published by Grey Advertising Agency, recently addressed pithy comments on current sales slowdowns to retailers. Grey Matter termed retail recession "shortage of shortages," warned that "currently we are suffering more from under-selling than over-production. Indeed, we have had just about 10 years of under-selling." Grey comments add to chorus from agency executives who point out that, proportionately, advertising is getting less and less of sales dollar, despite over-all increase in ad volume.
LUCKIES COMMERCIAL "BEST LIKED" IN SURVEY OF
VIEWERS — Lucky Strike commercials led "liked best" list in viewer survey by John Meek Industries ; got 70 votes compared with 8 for secondplace Dill's tobacco, 5 for third-place Old Gold. Sample was too small (154 replying out of 500 queried) to yield definitive conclusions.
AMERICAN ADVERTISERS HEAVY USERS OF SOUTH AFRICA RADIO — Lourenco Marques Radio, Johannesburg, reports new business and renewals from many of same firms which are heavy users of air in U. S. Atlantic Refining, Bayer Aspirin, Vick, Ovaltine are among buyers of time on South African radio. Reader's Digest, which uses announcements 5 days weekly, reports: "We have proof that radio advertising from here has substantially stimulated sales."
52
SPONSOR