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I feel the same way about adjectives and testimonials as I do about a baseball game. A nine-inning game gives me my money's worth, and I like to get up and stretch in the seventh inning, but I don't care for double-headers. They are just nine innings too long for my enjoyment.
Maybe you don't agree with me, but out of curiosity, why not get out that old dictionary and look up some specific definitions?
Adjective. "An adjective is a word used with a noun to denote quality." But the dictionary doesn't say anything about countless words of similar meaning used with a noun."
Testimonial. "A testimonial is a token of regard and admiration in acknowledging a service rendered." Usually given as a token of esteem without Tegard to reward or compensation. It doesn't demand a price. * * •
MEN, MONEY & MOTIVES
{Continued from page 6)
common this season. You feel that nothing stands between you and disloyalty to radio but a bit of crepe de ■chine?"
"Yes, yes, you've been opening mv dreams."
"You're jealous of not having a plunging neckline at your station?"
"Well," mused the patient, "there's our receptionist."
* * *
"Now think carefully," said the doctor, "do you recognize among the imirkers in your nightmare funeral any prominent agency time buyers?"
"There's one. Marshalk & Pratt. They keep challenging the corpse to get up and fight."
"But no other agency time buyers are at your funeral?"
"Why, no."
"They seem to have ignored your funeral altogether?" "Yes."
"Does it occur to you you're not dead at all?"
"Not dead at all! But the trade press — ?"
"Do you have a single terminal symptom? How did you feel in 1950 as distinct from 1949?"
21 MAY 1951
Let us PROVE to you that WOWTV has the LARGEST audience nearly % of the time — Both Day and Night!
• Yes . . . ask us to PROVE it. This is no "guesswork" claim. It is based on a thorough, wellplanned "Telephone Coincidental Survey," covering about 3% of the TV set-owners. This is the FIRST survey ever made in this market giving information so complete.
Full details of this survey — how it was carried on, the questions that were asked, the number of set-owners responding in each hour, and their answers — all these, and other important data, are available to you in our presentation of the Survey, sent at your request.
You can't judge the Omaha area TV market (now OVER 75,000 sets) without this vital information — these FACTS. Write, wire or telephone to WOW-TV.