We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
"I always set my watch : *by the radio
>>
It's all right with us, but better be careful.
You really ought to break the habit of setting your watch, say, by Jack Benny's voice, even though you've been hearing him at the same time for sixteen years. You should know there can be a gap of anywhere from 3 to 30 seconds between radio's official time signal (the hourly "beep") and the start of a program.
Chances are you know better. It's just a habit with you.
Just as it's a habit to turn on the radio for a favorite comedian, or to find out whether the road's safe for driving, or whether school keeps; or to learn the path of the hurricane or the course of the battle.
In one generation, radio has become perhaps the most typical American habit. More of a habit than the Sunday drive (we own
more radios than automobiles). More of a habit than taking a bath ( we own more radios than bathtubs). Most Americans would find it hard to live without a radio. It almost ranks with meals as something we couldn't regularly do without.
This habit of listening is a most useful one for advertisers.'"1
Through radio, customers make their own daily or weekly appointment with the advertiser . . . come to him deliberately, time after time, ready to listen to what he has to say.
What you have to say, and what you have to sell, can very easily become a habit with millions of people, through radio.
GUI ITEST HABIT: listening to CBS. 23% more people listen lure than anywhere elst .
**GREATEST ADVERTISING nutiT: Cl:s, where i',''r more is invested than on «»;/ other network.
The Columbia Broadcasting System