Sponsor (Jan-June 1951)

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E 1951 • 50c Per Copy $8.00 a Year TV color verdict speeds end of freeze— p. 80 New AM-TV tycoon, Goldenson, surveys his empire — see p. 32 1 -- 0 I376fl 0 I iu NATL BROD^Tlf.G CO 5 V ? Report to Sponsors Mtn, Money and Motives New and Renew page IS Mr. Sponsor: E, C, Stoutenourgh rage 13 How to Sell Spanish Market lb I Spot Radio Scores (or Best Foods page 28 New TV Dictionary for * * • # «m A SPonsors +• M _jf •" page 33 #i,A#Sf*3^ Sylvania's ••'.<?•#! Advertising Switch page 34 New Figures on AM Spot ailable rSBBm Radio Results page TV Commer Reviews pag. Roundup page 48 Editorials mmmmm— imnwiimiiii»iiiiitii<iiuii»«iii iiiiuiMm pag