We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
In the WLS tradition
• •
PROFITABLE femm .
_ Programming i
• • • with a pre-tested formula
for listener acceptance
Radio's ever magic touch turns WLS afternoons into profitable programming — for \<m. Using its pre-tested, time-proven formula of live-talent block programming, WLS has developed an exciting afternoon of participating shows, heard daily, Mondays thru Fridays. From BOB ATCHER PRESENTS at 1:30 thru STUMPUS, which ends at 4:00, listeners are hearing a unique kind of programming — a Saturday night review for
afternoon enjoyment. Thus, WLS accepting-believing afternoon listeners are reached, and most economically, too! Each day's program is designed for sale in effective small time-segments, or on a participation basis, with live or transcribed announcements.
See your Blair man today for complete details on profitable afternoon programming — for you.
BOB ATCHER PRESENTS
Monday thru Friday
1 :30-2:30 P.M.
For one solid hour BOB ATCHER PRESENTS brings to the Chicago Midwest a new kind of afternoon program—following the successful block programming technique of the famous NATIONAL BARN DANCE.
Featuring live talent, BOB ATCHER PRESENTS stars Bob Atcher, "Top Hand of the Cowhands" as Master-of-ceremonies. Each day an entire array of Barn Dance favorites appear ... a line-up of talent untouched in Chicago afternoon radio!
There is music to please all tastes, brief news and weather summaries, listener participations, comedy and a weekly hit parade made up from mail received throughout each week. The formula is time-tested and proven successful through the enormous success of the NATIONAL BARN DANCE.
\\ IS S I I MP1 \ with popular MC Jack Stilwill and featuring
the WLS Rangers, constantly produces the regular daily listener
response for which WLS has so long been noted . . . an average
of 1,154 pieces of mail per program in April! LIsing the basic
formula of prizes for tune titles which stump the musical group, the program
features the same kind of friendly voices, the same neighborly spirit and top
quality talent that WLS listeners respond to so actively.
s I I MPUS established itself by having been broadcast daily for more than twenty months with a continuing record-breaking response from listeners . . . time-tested and proven successful by listener-response.
Bridging the period between BOB ATCHER PRESENTS ond Stilwill's STUMPUS comes a lineup of network programs rapidly building ratings in Chicago's Midwest — QUICK AS A FLASH, DICK HAYMES, PAUL HARVEY and TED MALONE ... to round out a full afternoon of profitable programming — for you.
890 KILOCYCLES, 50,000 WATTS, ABC AFFILIATE. REPRESENTED BY
Both progiams have a proven audience . . . and a responsive one . . . for selling your goods in Midwest America.
YOUR JOHN BLAIR MAN HAS THE DETAILS