Sponsor (Jan-June 1951)

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OF 18 n *Jbw "«°! According to an independent survey made by students at North Dakota Agricultural College, 17 out of 18 families ivitbin a 90-mile radius of Fargo prefer WDAY to any other station. 3,969 farm families in the rich Red River Valley were asked "To what radio station does your family listen most?" 78.6% said WDAY, with the next station getting only 4.4%] Fargo-Moorhead Hoopers credit WDAY with much the same overwhelming popularity "in town". Despite the fact that the other three major networks are represented with local studios, WDAY consistently gets a 3-to-l greater Share of Audience than all other Fargo-Moorhead stations combined! WDAY is one of America's great radio buys, serving one of America's great farm markets. Write direct or ask Free & Peters for all the facts on WDAY and the rich Red River Valley! WDAY • NRC • 970 KILOCYCLES • 5000 WATTS FREE & PETERS, Inc., Exclusive National Representatives