Sponsor (July-Dec 1951)

Topical radio-TV on agenda at first SCAAA meet Some 100 California advertising agency and media people met recently at Rancho Santa Fe, Cal., to discuss and exchange views on broadcast advertising problems. The occasion : first annual Southern California Advertising Agencies Association Conference. Among those present at the two-day SCAAA men relax in sun but shop talk goes on meet were these radio panel speakers (seated 1. to r. in picture above) John Bainbridge, program director, KFMB, San Diego; Wilbur Edwards, director, KNX, Los Angeles, and Columbia Pacific network; Robert J. McAndrews, panel chairman, and managing director, Southern California Broadcasters Association; Ray Gage, president, C. B. Juneau Inc., Beverly Hills, and president, Southern California Advertising mum inMiii ■ TV speakers share rostrum with AM experts Agencies Association. Standing: Sid Gaynor, assistant station manager and sales manager, KFWB, Los Angeles: Thomas Frandsen, sales manager, KMPC, Los Angeles; Leon Wrav. Southern California sales manager. Don Lee Broadcasting System; and 2 JULY 1951 Kevin Sweeney, sales manager, KFI and KFI-TV, Los Angeles. Television panel speakers I in lower photo) are Bob Laws, sales manager, ABC-TV, Pacific Coast division; Ray Gage (also on radio panel) ; Seymour Elate, art director, ETTV, Los Angeles; Haan Tyler, panel chairman, manager, EFI-TV, Los Angeles; Richard Linkrum, director, CBS-TV; Charles Brown, director of TV Sales and Program Procurement, Bing Crosby Enterprises; McGregor Eadie, sales department. ENBH. Hollywood; Wes Turner, president, Westurner Corp. Agenda topics went heavily into radio's current problems with statistical evidence showing the large listening audience radio commands. Speakers included: Wilbur Edwards I "What's Different About Radio Out Here") ; Kevin Sweeney ("New Findings in Radio Research" I ; Tom Frand?en I "More Retail Business for Agencies"). Bob Laws, on the TV panel spoke on "New Developments in TV Circulation, Impact, Advertising and Usefulness"; H. S. Barnes, Bureau of Advertising director, ANPA, on "There's No Universal Panacea for Advertising, Either." • • • Farmers' response on WOWpromoted tour: $72,500 For four years now WOW, Omaha, has promoted a program of farm study tours designed to take farmers in the WOW area and their wives to every part of the nation and to Europe. But the latest tour promotion results excel anything done before. WOW Farm Director Mai Hansen announced the fourth annual tour on his Farm Service Reporter program, weekdays 6:30 to 7:00 a.m., repeating the announcement for six consecutive days. The tour: Detroit, Toronto, Montreal, Quebec (by boat), southeast through New England to Boston and New York and home via Washington, D. C. and Chicago. The cost, via special all-room train, slightly over $500. In six days — and in about a halfhour's radio time — Hansen received 125 reservation requests accompanied by $50 deposit checks, with an additional 206 inquiries. Farmers responded to the radio-selling effort with $72.500 worth of cash business and there was a potential additional $103,000 from the other 206 prospects. * * * {Please turn to page 54) TV STATION Is keyed to a Large Daytime Audience — Exclusively yours in 73,000 TV homes! If you have a message for the Homemaker you'll find KOTV television is a mighty ECONOMICAL way to show her while you tell her through Daytime Spot Participation Shows. • Lookin at Cookin • Class Showcase • Musical jigsaw Three star packed, locally produced shows, that reach the INFLUENTIAL WOMAN'S MARKET . . . Programming ... of course ... includes the pick of top entertainment from NBC, CBS, ABC, and DuMont. 1 channel 6 first in represented by EDWARD PETRY & CO. 43