Sponsor (July-Dec 1951)

You Can Cover Central New York with ONE "Radio Station = . . . and Summer Sales are always good in this popular resort area • Woiictorful Availabilities! Write, Wire, Phone or Ask Headley-Reed w<:vpacuse WWO^fif/ 570 kc NBC AFFILIATE • WSYR-AM-FM-TV The Only Complete Broadcast Institution in Central New York talking and demonstrating a Westinghouse. There you have the big difference. There are times, though, when voiceover can be used to advantage. For example, when you want a "March of Time" narrative effect in your copy. Or an explanation of what the scene is or how the dish is being made. But it never is a satisfactory substitute for direct selling. If you must cut the cost of sound-shooting an entire film to meet your budget and also reduce the burden imposed upon your announcer, merely use him on camera for a leadin and lead-out, permitting him to carry the middle portion of the copy voice-over. This, at least, will enable your viewers to meet your spokesman and to continue visualizing him while his voice alone is carrying the body of your message. P.S. Anyone — film producer, agency, or otherwise — who would like current TV copy reviewed by the underground, see that I get a 16mm print and we'll try to get around to it with dispatch. * • • ROUNDUP {Continued from page 43) Briefly . . . WTAG, Worcester, Mass., is winning friends with their new "hospitality" venture. WTAG has mailed out handsome courtesy cards to people in the radio advertising field entitling recipients to three meals and overnight lodging for themselves and a guest at any of the four top-flight hostelries in the WTAG coverage area. In Miami. WTVJ provides for a special half rate for their friends at Miami Beach's Continental Hotel. * * * New officers elected at a recent meeting of the Pennsylvania Association of Broadcasters are Sam Booth (WCHA, Chambersburg, general manager), who became president; Roger Clipp (WFIL, WFIL-TV, Philadelphia, general manager I. vice president; and David Bennett (WKBO, Ilarrisburg, general man ager), secretary. * * * The listening and viewing publics increased interest in government activities, spurred by the Kefauver proceedings, has resulted in a new programing trend, the increased airing of Legislative proceedings. Latest is the tape recorded sessions of the Colorado Legislative sessions win audiences-advertisers Springs City Council on KVOR, Colorado Springs. Local sponsor is a roofing, plumbing and construction contractor who limits his commercials to a short opening and closing consisting of institutional copy. * * * WNAX, Yankton, S. D., keeps their addressees conscious of the WNAX sales market. Appearing on the WNAX letterhead are sales points like this one: Today— 1, May. 1951 Retail Sales in the WNAX Market were $11,276,088. * * * Lou R. Maxon, president of Maxon, Inc., was awarded a silver plaque by Edward Cardinal Mooney, leading Catholic prelate. The occasion: Max Prelate honors agency head for charity efforts on's leadership in a drive to equip the new Bon Secours Hospital in Grosse Pointe. Mich. Maxon's committee raised .$170,000, exceeding the drive's goal by $50,000. ■::• •::• * The Souths newest television and radio sales and service organization, STARS. Inc.. has been formed with offices in Atlanta, Jacksonville, and Nashville. The announcement, made by E. D. Rivers. Jr.. president of WEAS, Atlanta, says the station representative firm began formal operation on 1 July and represents an initial group of over 15 stations. Heading up STARS, Inc. i~ Winston S. Dustin, formerly sales v.p.. WNOE, New Orleans, and KNOE, Monroe, La. 54 SPONSOR