Sponsor (July-Dec 1951)

I IATSE International Alliance of Theatrical Stage Employes. TV stage hands belong to this union. IBEW International Brotherhood of Electrical Workers. Light technicians, engineers and some soundmen belong to this union. ICONOSCOPE The earlier camera pickup tube used in the RCA TV system. (See image-orthicon.) ID TV station identification, or call letters. Film ID — announcing that the program televised is or was reproduced from film. IDEAL TIME A timing on a script that is obtained by back-timing and indicates the desired pace of the telecast. IDIOT SHEET Cue sheets attached to the front of the camera (below the lens) as well as blackboard and printed reminder sheets out of camera range. IMAGE The photographic likeness as recorded on a TV tube, kine, or film. IMAGE-ORTHICON The current super-sensitive camera tube developed by RCA which is capable of picking up scenes in semi-darkness or without excessive lighting. IMPRESSIONISM Building up of general impression in a film by joining together a series of shots of subjects which in actuality are disconnected in space or time or both. IN THE CAN Completed TV film program or commercials that have been checked, found O.K. and are in metal containers ready for shipping. IN THE MUD (1) A lifeless delivery visually and/or sound-wise with very uninteresting quality, resulting from a speaker's or actor's improper pitch, stage presence, or lack of material. (2) The sound heard when the voice is spoken into a closed "mike" and picked up faintly on a live "mike" at a distance. INCANDESCENT LIGHT Light produced by the heating of a strip of a conductor or the burning of an arc between two electrodes. Usually very rich in red values. INDEPENDENT STATION Station which is not owned by a network. INGENUE Female TV performer with a youthful, pleasant voice and appearance of approximately 16 to 24 years. INHERITED AUDIENCE The portion of a program's audience which listened to the preceding show on the same station. INKY Usually pertains to any incandescent lamp as opposed to fluorescent. INSERT Any explanatory item, usually a CU, and written, such as a letter, sign, trademark, or label. INSTITUTIONAL Type of TV presentation designed to build good will and confidence or promote the firm or institution sponsoring the show rather than its specific products. INTERCUTTING Similar to a visual montage or reverse angle shots. Consists of a succession of very short scenes or flashes of the same scene from different angles. INTEREST FILM Film which deals with a non-fictional subject in a popular manner. INTERFERENCE Disturbance of TV reception caused by undesirable signals such as airplanes, automobiles, FM radio station, and hams. INTERIOR DIALOGUE The TV application of soliloquy and the aside. It's a "stream-of-consciousness" technique given great impetus by Dragnet, Jack Benny, etc. INTERLACING The U.S. TV picture scanning system whereby the odd numbered lines are then filled in or superimposed to create one frame or complete picture entirely void of flicker. IRE Institute of Radio Engineers. IRIS Adjustable diaphragm in front of the lens in TV camera which is used to reduce the picture area for special effects. (See lenses.) IRIS IN Also circle in. The gradual appearance of a picture from a small spot until it fills the picture through constantly enlarging circle. IRIS OUT Reverse action of the above in which the circle closes down until it disappears. JAM High-pressure selling talk on a TV commercial. JEEP A moving image on the face of a television set which is itself to be televised, as in commercials for TV sets. JIC Just in case. JUICER A TV electrician. JUMP To omit previously planned shot, shots, action, or musical number. JUMP CUE When an actor, soundman, switcher, or musical director anticipates his action and performs before the proper time. JUVENILE TV talent whose appearance and/or voice carries an age quality of 17 to 24. K KEY The "tone" of a show or scene, high or low. A high-keyed scene is usually played with a fast pace and in an excited manner as the Milton Berle show. Low key is usually done In a slower pace and is more subdued as Garroway at Large. KEY LIGHTS Sufficient illumination. KEY NUMBERS Footage numbers marked along edge of film at intervals. KICK BACK or TABU Any form of secret rebate on rates or talent, etc. KILL To strike out or remove part or all of a scene, set, action, or show. KINE or KINESCOPE (1) Technique developed by RCA to record rather inexpensively on film complete TV programs. (2) Tube used in receivers or monitors on which the television picture is reproduced. Trade name as developed by RCA. KLEIG LIGHTS or SCOOPS A patented type of wide angle lights, usually 1500 KW, famous because of their long use on the stage, now used in TV. KLINKER An incorrectly played musical note that stands out in a TV show. LADY MACBETH High emotional, over-acted tragedienne performance. LAP DISSOLVE Cross fading of one scene or image over another. Momentarily both pictures are visible. One picture disappears as another picture appears. LASHING FLATS To fasten flats together by their cords or lash lines. LAUGH IT UP Order to talent to laugh at their own lines. LAY AN EGG Show, or part of a show, or gag that is a total failure, does not go over. LEAD <1) The most important role in a dramatic show. (2) The actor or actress who plays the lead role. LEAD-IN Words spoken by announcer or narartor at the beginning of some shows to perform a scene-setting or recapitulation function. LEAD-IN SPIRAL Blank, spiral groove at the beginning of a transcription record to guide reproducing needle into sound grooves. LEAD SHEET (l)The cues or leads to guide the musical director. (2) Notes to guide cameramen in shots coming up. LEADER or LEAD (1) Blank film attached to the beginning of reel to thread in projector so that it can run up to speed before first scene is projected. (2) Blank film at end of reel. LEFT or STAGE LEFT Direction meaning to the talent's left as he faces camera. i To be continued next issue I 2 JULY 1951 63