Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000208
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

how to save money in television ...by watching the ball games Comes the baseball season, and some people in advertising suddenly discover there's more to television than network programs. What they "discover" is something as old as broadcasting: Spot program advertising. For those ball games you see on your screen are Spot programs. So is that homemaker show your wife watched yesterday. And that Western that had your kids digging spurs in the sofa. And that halfhour mystery show, and that feature-length film, etc. Yes, Spot programs cover practically every form of television entertainment. They may be live or film . . . day or night . . . long or short . . . directed to the entire family, or to one specific member. They can be all these things — and much more. Spot programs can be your highway into successful television advertising. For Spot program advertising saves you money. Compared to network rates, it saves you up to 19% for the same period . . . over the same stations. Saves you more than enough to take care of the extra film prints involved and their distribution to stations. Spot program advertising saves you money in another way. You're never saddled with "must" stations, or minimum station requirements. And you get more for your money with Spot. You're a more profitable customer to the stations. So stations clear time more readily . . . cooperate wholeheartedly. If you'd like to know more about Spot program television advertising, just call any Katz representative. You, too, may find that in television . . . you can do better with Spot. Much better. K A Z A Ci E N V ■ / INC. Station Representatives NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY