Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000210
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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NBC, ABC, DTN Yes NBC, ABC, DTN Yes NBC, ABC, DTN MBC, ABC, DTN No (relay due late '52) Petry Pearson H., R. & P. Yes NBC, ABC, DTN Yes NBC, ABC, DTN NBC, ABC, DTN Katz Katz Yes Avery-Knodel Yes Headley-Reed MBC, ABC, DTN Yes Avery-Knodel MBC, ABC, DTN Yes H., R. & P. MBC, ABC, DTN Yes Meeker MBC, ABC, DTN Yes Headley-Reed endent sndent 3ndent No (relay by late '51) ABC Spot Sales Petry Katz NBC Spot Sales Raymer Radio Sales Blair-TV ABC DTN Yes Yes Free & Peters Petry MBC, ABC, DTN Yes Branham NBC, ABC, DTN Yes Free & Peters MBC, ABC DTN Yes H., R. & P. 4BC, DTN Yes Yes Petry Free & Peters MBC, ABC, DTN Yes Petry NBC. ABC, DTN Yes Kdf2 NBC, ABC, DTN No Blair-TV Yes Offices N. Y., Chi., Pitts., San Fran. ndent Yes Yes Yes Yes Weed Radio Sales ABC Spot Sales NBC Spot Sales ndent Yes Offices N. Y., CM., Bost., San Fran., L A., Portland indent Yes Free & Peters NBC, ABC, DTN Yes Petry Oklahoma City (Okla.) 90,200 TV sets WKY-TV Omaha (Nebr.) 78,800 TV sets KMTV WOW-TV CBS, NBC, ABC, DTN 3 CBS, ABC 6 NBC, DTN No Philadelphia (Pa.) 858,000 TV sets WCAU-TV WFIL-TV WPTZ Phoenix (Ariz.) 38,200 TV sets KPHO-TV Pittsburgh (Pa.) 265,000 TV sets WDTV 10 CBS 6 ABC, DTN 3 NBC Yes Yes Yes Yes Yes CBS, NBC, ABC, DTN No Providence (R. I.) 152,000 TV sets WJAR-TV CBS, NBC, ABC, DTN Yes II CBS, NBC, ABC, DTN Yes Richmond (Va.) 82,000 TV sets WTVR NBC Rochester (N. Y.) 83,100 TV sets WHAM-TV Salt Lake City (Utah) 46,600 TV sets KDYL-TV 4 KSL-TV 5 Yes CBS, NBC, ABC, DTN Yes San Antonio (Tex.) 46,100 TV sets KEYL WOAI-TV San Diego (Calif.) 100,000 TV sets KFMB-TV San Francisco (Calif.) 197,000 TV sets KGO-TV KPIX KRON-TV Schenectady (N. Y.) 158,000 TV sets WRGB NBC CBS, ABC, DTN No (relay by late '51) ABC, DTN NBC, ABC, CBS Katz Katz Blair-TV Radio Sales Katz NBC Spot Si Petry Same as WA[ Weed (Bos) Bertha Ba Blair-TV Hollingberry Blair-TV Radio Sales illtl No (relay by Blair-TV late '52) Petry CBS, NBC, ABC ABC CBS, DTN NBC Branham i\] mii l ABC Spot SaliL, No (relay by . , Free & Peters ,, ■! Seattle (Wash.) 85,000 TV sets KING-TV St. Louis (Mo.) 293,000 TV sets KSD-TV Syracuse (N. Y.) 122,000 TV sets WHEN WSYR-TV CBS, NBC, ABC, DTN Yes r No (relay by CBS, NBC, ABC, DTN late '51) Blair-TV NBC Spot Sal NBC, CBS, ABC, DTN Yes Toledo (Ohio) 93,000 TV sets WSPD-TV Tulsa (Okla.) 74,200 TV sets KOTV Utica (N. Y.) 43,500 TV sets WKTV Washington (D. C.) 265,000 TV sets WMAL-TV WNBW WTOP-TV WTTG 8 CBS, ABC, DTN 5 NBC Yes Yes 13 13 CBS, NBC, ABC, DTN Yes CBS, NBC, ABC, DTN No (relay by 1 late '52) CBS, NBC, ABC, DTN Yes Wilmington (Del.) 69,000 TV sets WD EL-TV ABC NBC CBS DTN Yes Yes Yes Yes Free & Peters > ' Katz Headley-Reed ( Boston— Kettef Carter) Katz Petry Coolce Katz NBC Spot Sali Radio Sales N. Y. & Chi.— r West Coast— R ard Railton NBC, DTN Meelce TV Set Total (NBC estimate 1 June, 1951) Estimated Sets by 1 September (NBC) 1 2,769,} 13,500,