Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000214
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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FALL in line M Coming up! These desirable availabilities— SPOT-WISE . . . Fall racing from Laurel and Pimlico, Maryland's top tracks, two races every afternoon during meet. 20 second or 1 minute spots, $62.50; 8 second time signals, $25. "The Woman's Angle'* starring Polly Urummond and Ann Marr. 2:45-3:30 p.m. Monday thru Friday. 20 second or 1 minute spots, $62.50; 8 second time signals, $25. "Hollywood Serial Theatre", top stars in screen classics. 3:30 p.m.-4:00 p.m. Monday thru Friday. 20 second or 1 minute spots, $62.50; 8 second time signals, $25. "Slnpapers Television News", live and film roundup of important events. 7:00-7:15 and again at end of days programming. 20 second or 1 minute spot (early and late repeat) $100; 8 second time signal, $40. "Adventure and Action" theatres, features films for action fans 11:00 p.m. Thursday and Friday evenings respectively. 20 second or 1 minute spots, $62.50; 8 second time signals, $25. "Hollywood Guest Book", your favorites via Snader Telescription. Sunday afternoons before and after Film Theatre of the Air. 20 second or 1 minute spots, $100; 8 second time signals, $40. "Boots & Saddles", full-length western for the young in heart. 6:00-6:55 p.m. Monday thru Friday. 20 second or 1 minute spots, $100; 8 second time signals, $40. "Boots & Saddles", Western stars and Western action 10:00 to 11:00 a.m. Saturdays. 20 second or 1 minute spots, $50; 8 second time signals, $20. n> PROGRAM-WISE . . . "Weather Permitting", (weather forecast) or "Star for Tonight" (Snader Telescription), 6:557:00 p.m. program strip, Monday thru Friday. 1 time rale. $130 and $20 talent fee. "The Collegians" hen talent, 1:00-2:00 p.m. Saturdays. 1 time rate, $550 and $100 talent fee. Frequency discounts allowed — )WMAR-TV CHANNEL 2 * BALTIMORE, MD. Represented by THE KATZ AGENCY, INC. new YORK • Detroit • KANSAS CITY • San francisco CHICAGO • ATLANTA • DALLAS • LOS ANGELES if TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM