Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000221
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Eyes and Ears of a GOOD CITIZEN You don't declare yourself a good citizen. That distinction is something you earn — through faithful service to your community's needs and aspirations. Ask our fellow citizens in Dayton! WHIO-TV has become the recognized forum for Dayton's civic efforts. Dayton turns first to WHIO-TV for programs in the public interest — just as Dayton's civic leaders come to us first for airtime in support of their most important causes. This identification with civic causes has won WHIO-TV a unique place in the hearts of a great community. It has established, throughout our broadcast period, a listening preference and an audience loyalty which we make every effort to continue to deserve. WHIO-TV is represented nationally by the George P. Hollingbery Co. WHIO-TV is currently supporting these worthy organizations Armed Forces enlistment U. S. Savings Bonds Red Cross Civil Defense Green Cross Safety Campaign Community Chest Social Security Montgomery Co. Ministerial Assn. Dayton Council on World Affairs U. S. Air Forces St. Elizabeth Hospital Fund Cancer Drive Cerebral Palsy Campaign SaveA -Life Campaign YMCA YWCA Dayton Division of Health St. Joseph Orphanage Boy Scouts Girl Scouts Public School Activities Paint-Up and Clean-Up Week WHIO-TV also schedules regular public service features such as the weather and market reports; and scheduled public services included regularly in participating programs throughout the day.