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Standing room only
What's happening in network television these days? What's going to happen this fall? What about network rates and availabilities, program trends, color television, daytime television, nighttime television?
Here's where you're going to find many of the answers regarding network television that you've been seeking this summer. Here are facts compiled from top network executives, producers, film men, color experts, manufacturers, timebuyers, agency executives and leading research organizations.
sponsor's Fall Facts section on network TV gives you network-by-network facts on fall rate increases, how the fall situation on availabilities shape up, what to do when you can't clear network time.
Programing, too, is thoroughly examined. The new trends in shows — the general trends, as well as daytime and nighttime— are discussed. Included are new developments in TV talent, the growing "star system" in TV, how nighttime program types stack up against daytime counterparts, on the basis of popularity.
You'll find the latest facts here regarding color TV — the still uncertain subject which has created more talk in the industry than anything in recent years.
The index at the right shows the location of these TV topics.
\«'i TV circulation
150
Time and program costs
150
Availabilities
152
Program trends
152
Available net packages, chart 1 53,
154
Leading net TV clients
156
Leading ad agencies
157
Color TV
158
C'oast-to-coast video
158
Kinescopes
158
Alternate-week programing
159
16 JULY 1951
149