Sponsor (July-Dec 1951)

Xvailahic nettv ork pat 'kaae programs (TV) I Continued from previous page) TITLE TYPE APPEAL NET TIME TESTED EXPLANATION GARRY MOORE SHOW Variety Family CBS 15 min. 5/wk $8,375 $1,875 (5) (1) yes Daytime; V'4 hr on full hour show open AL MORGAN SHOW Musical Family DuM 30 min. l/wk $4,152 yes Unique piano styling, vocalists, guests MR. OMM Drama Family NBC 30 min. i wk $13,000 yes Charles Korvin in dramatic vignettes MR. WIZARD Science Family NBC 30 min. 1 wk $3,000 yes Interesting explanation of basic science MY TRUE STORY Drama Women ABC 30 min. l/wk $7,500 yes In cooperation with True Story Magazine NATURE OF THINGS Science Family NBC 15 min. l/wk $1,206 yes Dr. Roy Marshall explains basic science NBC OPERA Opera Family NBC 1 hr. 1 /wk open yes Seasonal NEWS STRIP News Family CBS 15 min. 5/wk $5,625 $1,125 (5) (1) yes Straight news show NEWS STRIP News Family CBS 5 min. 5/wk $3,590 (5) yes Only in conjunction with Steve Allen Show at noon NEWS STRIP News Family CBS 15 min. 5/wk $6,750 $1,500 (5) (1) yes Mid-day news strip NOT FOR PUBLICATION Drama Family DuM 15 min. 2/wk $1,412 yes Short short story involving reporter PANHANDLE PETE Drama Children NBC 15 min. 2/wk $1,350 for 2 yes Children's stories of Wild West Q E D (Jul/ Adult ABC 30 min. l/wk $4,100 yes Pane! of amateur sleuths REMEMBER THIS DATE Quiz Family NBC 30 min, 2/wk $1,800 $3,500 0/4) (■/*) yes Quiz about historical dates BUCK ROGERS Drama Juvenile ABC 30 min, l/wk $7,500 yes Interplanetary science fiction series MRS. ROOSEVELT MEETS PUBLIC Forum Family NBC 30 min. l/wk $5,440 yes Mrs. R. and outstanding guests DAMON RUNYON S BROADWAY Comedy Family NBC 30 min. l/wk open yes Filmed adventures of immortal characters SATURDAY NIGHT WRESTLING Sports Family DuM 3 hrs. l/wk $3,287 yes Wrestling from Chicago: Jack Brickhouse, anncr. SHADOW OF THE CLOAK Drama Family DuM 30 min. l/wk $3,911 yes Helmut Dantine as counter-espionage agent SHOWTIME USA Drama-Variety Adult ABC 30 min. l/wk $17,000 yes Variety acts and drama presented by ANTA SINCERELY. KATY RANDALL Serial Family NBC 15 min. 5/wk $1,700 yes Daytime serial SING IT AGAIN Quiz Family CBS 15 min. l/wk $7,050 yes Famous musical quiz KATE SMITH REVUE Variety Family NBC 60 min. l/wk $52,000 $26,000 ('/*) yes Kate and big time guests and variety acts SONGS FOR SALE Music Family CBS 30 min. l/wk $12,025 yes Steve Allen and amateur songwriters STAGE ENTRANCE Interview Family DuM 15 min. l/wk $900 yes Earl Wilson takes you backstage SURE AS FATE Drama Family CBS 60 min. l/wk $17,350 yes Expert production has won high critical acclaim GLORIA SWANSON SHOW Variety Family ABC 60 min. l/wk $2,500 per V* hr. yes Entertainment, news & fashion THEY STAND ACCUSED Drama Family DuM 60 min. l/wk $4,014 yes Authentically reproduced courtroom dramas TIME FOR ERNIE Variety Family NBC 15 min, 5/wk $550 yes Comedian Ernie Kovacs with music and songs TODAYS WOMAN News Female NBC 30 min. 5/wk open no Nows of and for women and 10 min. drama RUDY VALLEE SHOW Variety Family NBC 66 min. . wk $2,000 per Va hr. Rudy as emcee of variety show VANITY FAIR Variety Family CBS 30 min. 45 min. 2/wk 3/wk $2,344.67 partic. split net yes Dorothy Doan and Robin Chandler alternate as M.C. WASHINGTON REPORT Discussion Family DuM 15 min. 2 wk $622 yes Tris Coffin moderates panel discussion WATCH THE WORLD Educat. Children NBC 30 min. l/wk $5,855 yes Fiins of educat onal and nesw interest WE TAKE YOUR WORD Panel Family CBS 30 min. 1 wk $5,650 yes Amusing and educational tracing of word derivatives WHAT IN THE WORLD Panel CBS 30 min. 1 wk $2,850 (1) yes Leading authorities discuss various topics Situation corned) shows, which have proved \<t\ successful on a cost-perthousand l>a-i and arc somewhat easier to produce than the Berle-type TV show, will be on the upbeat. CBS-TV, for instance, is planning to air situation coniedie> on il network that are T\ \eiMoii of radio favorites including \l\ Friend Irmn. M v Favorite Husband, and Corliss In ha . Mysterj shows are beginning to taper ofT in number, although the) will be back this fall as a strong program ing element. There will be more sponsored one-shots lliis fall, like Times sponsorship of the Kefauver hearings on VBC-TV, and seasonal one-shots, like Frigidaire's fane\ Boh Hope shows. Sports will play about the same role in network TV as last season, although their position is being threatened somewhat by collegiate bans and opposition ol sports promoters to telecasts because of alleged box-office effects; also theatre TV ma\ sign up mam major -polls events exclusively for theatrical showing. Broadl) speaking, network TV shows llii fall will be tending more toward the "entertainment" l\pe. and aw.i\ from artistic ventures on one hand and the "nuts-and-bolts" type show (example: a cooking program) on the other. TALENT: You can watch for a real "star system" to start this fall in TV network programing (as well as in TV films I. Networks and producers have signed big-name talent in the past, of course, but usually for a specific program built around the star. Now, in addition to this, a definite trend is growing at networks to sign highbracketed talent to a general contract la la Hollywood S major studios), and then use their services for a whole list ol shows within the network's program structure. The recent pacting of Mary Sine lair to a contract of this sort by CBS. and the resultant publicity buildup, is a good example. 154 SPONSOR