Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000239
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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lOkdti otouioviMe fdt BESIDE The Louisville Metropolitan Area ranks 28th in America. WAVE has a Daytime BMB Audience of 238,490 families. Its BMB Area has an Effective Buying Income of more than oneand-a-half hillion dollars* — or 66.4% as much as the entire State of Kentucky! WAVE-TV was first in Kentucky by more than a year ... is now a third-year veteran, preferred by the majority of the 90,526 TV set-owners in and around Louisville. WAVE-TV is Channel 5 . . . features outstanding local programming as well as NBC, ABC and Dumont. Ask Free & Peters for the whole WAVE story, today! *Sales Management Survey of Buying Power, May 10, 1950 WAVE* has a Daytime BMB Audience of 238,4<>0 families in Kentucky and Southern Indiana. Thin area has an Effective Buying Income of $1.67 billion, as against S2.51 billion fur the entire State. The Effective Buying Income within WAVE*s Daytime BMB counties is 151% of the Income in those Kentucky counties in which WAVE does NOT have a BMB audience 1 *The WAVE-TV Coverage Area contains 256, 100 families. LOUI FREE Cr PETERS, INC. Exclusive National Representatives 16 JULY 1951 161