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Premiums, unions, TV film . . .
Radio and television are loaded with matters of industry-wide interest on which no "Network" or "Spot" label can be pinned. In sponsor's Over-all section, advertisers will find the latest merchandising trends rubbing shoulders with tips on what's doing in the premium and contest field. Wrapping up the quickly-moving television picture are four key topics: Hollywood's film plans for TV; what non-Hollywood independent producers are up to; how theatre and subscription television are doing; how agencies and advertisers are whittling down the cost of TV film commercials.
A concise rundown of the latest union activities spotlights the jurisdictional squabble between rival technician's unions, tells how unions are reacting to the problem of weeding out subsersives.
With radio fighting back against calamity howlers, and TV still incompletely charted, research organizations have added new services, sharpened up some old ones, sponsor gives a detailed outline of just what each research outfit turns out — including qualitative firms like Daniel Starch, Horace Schwerin, Advertest.
Index at right gives the exact location of each Over-all topic.
Research 1 H4
Contests and premiums IK!)
Film trends 171
Hollywood and TV 1 72
Feature film producers 1 74 Theatre and subscription TV 175
TV and sports 181
TV cost cutting 182
>lail order and P.I. 181
Merchandising 185
Unions 185
TV code 187
16 JULY 1951
163