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Ice the $<mi&uwia ^Pit/ic/iabe
and get ALL THREE
OVERAGE
UDIENCE
In this tremendous oil and gas capital of Northern Louisiana, Eastern Texas, and Southern Arkansas, only KTBS offers all rhree of these plus benefits (1 extra merchandising, (2) over 300,000 Radio families and (3) wide coverage where purchasing power is higher than average
KTBS
SHREVEPORT
ERCHANDISING
10,000
WATTS— DAY
5,000 WATTS NIGHT
710
KILOCYCLES
NBC
National Representative: Edward Petry & Co., Inc.
IT'S HOTTER
than you think!
Miami is hot this Summer — hot with sales - hot with the greatest Summer Tourist Trade in its history! Thousands more every year learn that Miami is a great Summer Resort... clear, sunny days, blue skies, cool breezes and reasonable prices.
Yeah man! Ask The Boiling Company about the Miami Market in the Summertime. Ask 'em too, to tell you why WIOD keeps cash registers hotter than hot... all year!
JAMES M. LeGATE, General Manager
5,000 WATTS • 610 KC • NBC
New York. Philadelphia. Chicago.
(b) Quarterly TV "City Reports" for Cleveland. Washington, Baltimore.
(c) Monthly "National Reports" on 63 television markets, showing audience size for each program, audience composition, viewers per set, viewing by length of set ownership, radio vs. TV activities.
Samples of about 500 are used for city reports; national reports are based on 2,200 TV homes. The diary method is standard ARB technique. Robert S. Conlan & Associates, 1703 Wyandotte St.. Kansas City.
I a I Special individual city reports by arrangement. Radio ratings collected by concentrated one-week telephone coincidental survey.
(b) Special "Area Surveys" by arrangement. Radio ratings for a station's complete market area, including outside the home city. Omaha and Kansas City market areas surveyed to date. Widespread telephone coincidental technique used. C. E. Hooper. Inc., 10 E. 40 St., N.Y.C.
I a I Radio Hooperatings Reports for about 100 cities varying in frequency from once a month to once a year, average bimonthly.
(b) City-by-city ratings of network radio programs — published annually in the summer. This is a compilation of radio audience ratings published the previous winter.
(c) TV-Home Hooperatings, published monthly for New York, Los Angeles. Detroit. Other major TV cities covered bimonthly on the average.
id I Monthly, city-by-city rating trends on day and night TV. Daytime ratings by 15 or 30-minute intervals; evening TV rating trends by 30 or 60minute intervals for the following cities: Atlanta. Baltimore, Boston, Chicago, Cincinnati, Cleveland, Columbus. Dallas-Ft. Worth, Los Angeles, Louisville. Milwaukee. Minneapolis-St. Paul, New York. Philadelphia, Pittsburgh. Providence, Salt Lake City. San Antonio. San Diego. San Francisco-Oakland. St. Louis. Syracuse, Toledo. Washington.
(e) Three times yearly, TV Hooperatings for individual days and evenings over a three-month period. Station ratings are given by 15-minute intervals for Monday thru Friday daytime telecasts, by half-hours for evening programs. Comparable with Radio Hooperatings. and published for same cities as listed in (d) above, ex
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