We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
cept for Los Angeles, New York, and San Diego.
(f) Monthly city-by-city broadcast audience report. A single volume with two sections; the first in graphic form, second in tabular form showing breakdown of sets-in-use and share-of-audience by time of day and by individual stations.
Telephone coincidental method still used.
A. C. Nielsen Company Main office: 2101 Howard St., Chicago; New York office: 500 Fifth Avenue.
(a) National Radio Index, giving radio program ratings, sets-in-use, average audience, minute-by-minute audience, total homes, cumulative audience, and other data. Based on Audimeter recordings in 1,500 homes.
(b) National Television index. Same monthly reports for TV as given for radio in (a) above.
(c) Regional & Local Reports. Same monthly reports as in (a) and (b) above: Pacific Coast (radio), New York I radio & TV), Chicago (radio), Los Angeles (radio).
( d) Program-Market Ratings. Showing the extent to which buying of radio and TV-advertised goods is affected by ownership of radio or television sets. Compiled from Audimeter data plus a product check of actual buying. Matches program preferences against the types of products used by people who listen to specific programs.
(e) Regular reports of the sales and movement of food and drug products in retail stores. Consists of the Nielsen Food Index and Nielsen Drug Index. The Pulse, Inc., 15 W. 46th St., N.Y.C.
I a ) Monthly radio reports for New Y ork.
(b) Bimonthly radio reports for Philadelphia, Boston. Chicago, Cincinnati, Washington, Los Angeles, St. Louis, San Francisco, Richmond, Birmingham, Buffalo, New Orleans, Minnesota-St. Paul, Detroit, Atlanta.
I c I Monthly TV reports for New York. Chicago, Philadelphia. Cincinnati, Los Angeles, Boston, Cleveland. Dayton, St. Louis, Columbus, San Francisco, Washington. Birmingham. Buffalo, Detroit, New Orleans, Minnesota-St. Paul, Atlanta.
(d) TV reports bimonthly for Syracuse, three times yearly for New Haven, four times yearly for Omaha.
(e) Monthly reports on network radio programs in over two markets.
NORTH CAROLINA THE SOUTH'S NO. WPTFN0RTH CAROLINA'S NO.
STATE
SALESMAN
North CarolinaRates More Firsts In Sales Management Survey Than Any Other Southern State.
More North Carolinians Listen to WPTF Than Any Other Station.
i
NBC
AFFILIATE for RALEIGH, DURHAM 50/OOOwATTS
and Eastern North Carolina 680kc
NATIONAL REPRESENTATIVE FREE & PETERS, INC.
WDXB
CHATTANOOGA, TENNESSEE
The Nation s
No. 1 Independent
(8 A.M. to 12 Noon) according to
HOOPER
March— April 1951
represented by FORJOE
YES, I SAID
THE 2 MAJOR MARKETS In Nebraska
ON 2 HOMETOWN STATIONS In Omaha and Lincoln
AT I COMBINED LOW RATE
Write For Sales Details
KBON Omaha KOLN Lincoln
Paul R. Fry, Pres. & Cen'l. Mgr.
World Insurance Bldg., Omaha Nat'l Rep.: John E. Pearson Co.
16 JULY 1951
167