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You Can Cover the Central New York Market
! CHEMUNG ! TIOGA
GREENE DELAWARE @ Bnse Map BMB /g<f9
BROOME
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BMB Nighttime Audience Families
WSYR 214,960
Station A 164,720
Station B 148,340
Station C~ -76,920 Station D 68,970
ACUSE
570 KC
WSYR — AM-FM-TV — The Only Complete Broadcast Institution in Central New York
NBC Affiliate • Headley-Reed, National Representatives
(f) Monthly reports on network TV programs carried in over two markets. Ratings and sets-in-use are collected by aided recall interviews. Tele-Que P.O. Box 6934, Los Angeles, Calif.; 260 Kearny St., San Francisco, Calif.
(a) Monthly TV program ratings for Los Angeles and San Francisco. Total audience and audience composition included.
(b) Occasional special surveys of TV commercials on a popularity basis. Trendex, 347 Madison Ave., N.Y.C.
(a) Monthly radio report on 20 cities which have a TV penetration equal to the national television penetration. Cities vary occasionally to maintain this equivalence.
(b) Monthly report of evening TV show ratings for cities on the interconnected network.
Special ratings can be gotten for radio or TV shows on short notice. Telephone coincidental method is used to collect data. Videodex, 342 Madison Ave., N.Y.C.
(a) Monthly, individual city reports on TV for Atlanta, Baltimore, Boston Buffalo, Cincinnati, Dayton, Cleveland Columbus, Chicago, Detroit, Dallas Los Angeles, Milwaukee, New York Philadelphia. Pittsburgh, St. Louis Toledo, Washington. Includes sets-in use, share-of-audience, rating, viewers per-set by 15-minute segments for each day of the first week during the month. Full coverage, sign-on to sign-off.
(b) Monthly network TV reports for all 63 television markets. Gives day of broadcast, whether sponsored or sustaining, number of cities, number of homes reach, rating, etc.
(c) Second part of (b) above lists time of all net TV programs, audience composition, opinion of program, opinion of commercial on "Excellent, Good. Fair" scale.
Q. Which research organizations give qualitative information about radio and TV and what does it consist of?
A. Four research outfits look into the more involved questions which plague radio and television sponsors. In capsule form, here's what they do. Advertest, Research, 133 Albany Street, New Brunswick, N. J.
(a) Monthly reports titled "The Television Audience of Today" on a subscription basis. Covers "important
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